Reading Time: 2 minutesSEO – Search Engine Optimization
Simply, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer.
Here’s some other SEO/Internet industry jargon defined:
SERP – Search Engine Results Page – The page that comes up when someone searches for specific keywords.
PPC – Pay-Per-Click – Online advertising where an advertiser pays only when someone clicks on their ad. You see these ads highlighted when you do a search. They are based on relevant keywords or phrases.
Link Love – Links to web pages or blogs on quality sites like the social media networks, other blogs related to your industry and directories relevant to your industry.
Google Juice or SEO Juice – activities that help you get a higher placement on the SERP.
Google Owns Search

Google Owns Search!
Google now has 93% of global searches. Microsoft’s Bing only 3% and Yahoo only 3%. Google is a verb – I sincerely doubt that Bing and Yahoo will ever be.
Google, with their algorithm updates, Panda, Penguin and Hummingbird, is looking for fresh, relevant content written for the human reader in natural language.
That’s Content Marketing, aka blogging. It’s that simple. Give Google what it wants and you’ll get on the first page of their SERP.
Google+
- Google+ is a social network owned by Google. When you post something public in Google+, it gets indexed in the Google search engine immediately!
- If you have at least 100 active connections on Google+, your search engine results will increase by 14 spaces!
There you have it. We offer a free 30-minute phone consultation and analysis of your website, blog and social media efforts. Contact us so we can show you how to get on the first page of Google.
Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
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