Archive for Web search engine

12 Website Mistakes You Need to Fix for 2017 Success

“My online marketing isn’t working! I have a website, but I’m not getting any sales! What am I doing wrong? I need to drive traffic to my website!”

I hear this all the time. As a small business owner, you know that having a website is important. Furthermore, it’s way more than an online brochure! Regardless of whether the business is B2B or B2C, as I review websites, I see the same mistakes over and over again.

Here are the TOP 12 Mistakes I see small businesses make on their Websites.

  1. Thinking that if you build it they will come — NOT! Having a website and not blogging or sharing on social media is like having a billboard out in the middle of the ocean. Sure a passing ship may see it, but that’s not going to be enough. Moreover, you need to blog at least 2-3 times a week for the first couple of months especially if your site has been stagnant. It’s all so Google will notice you. Each blog post needs to be shared on all the major social media networks: Facebook, Twitter, Google+ (posted public it will be indexed in the search engine), Pinterest and LinkedIn. Yes, Pinterest! It takes the link with it helping with SEO. Once you’ve built some momentum and a following on social media, you can reduce your blogging to once or twice a week. However, check your analytics each month. If you see your monthly web traffic fall, go back to 2-3 times a week. Still, your analytics won’t lie.
    Blogger and copywriter service
  2. No lead generation strategy – or lead capturing on your website. You must have a clear call-to-action on your website for it to be effective. You need to convert visitors to leads then nurture them into sales. That’s where a good Marketing Automation campaign comes in. First, you need a good Call-to-Action. Something of value to your target market – an ebook, free course, webinar, whitepaper (if your business is more technical) or a coupon. Keep the form short. Ask only for their email address and first name. In addition, you can ask 1 or 2 questions to segment your email list, but no more than that. Once you’ve got their email address, put them in an email drip system. I use MailChimp (affiliate link). They have a basic automation service for only $30 a month and it works great. Think out your email messages strategically to direct your warm lead into a sale.
  3. Not optimizing each post or page for the search engines. The free WordPress plugin, SEO by Yoast is the best SEO plugin out there. It walks you through everything you need to do so your post/page will get noticed by Google. Besides, it helps with “readability”. You need to write for your target market. Remember, you’re the expert, they’re not. Write for the human reader with the search engine in mind.
  4. Think like your customers when you design your website. Not fully thinking out what you want to accomplish with the website. What are your goals and objectives? Who do you want to reach? Sure, your main objective is to increase sales, nevertheless, your site needs to walk the visitor from the landing on your page, to where you want them — the conversion. You want to convert a visitor into a warm lead and then you need to nurture that lead into a sale. (See #2 above) Having well-done market and keyword research along with a strategic marketing plan will work as a guide for you website and online marketing efforts.
  5. Having popups. They are extremely annoying. Don’t you remember that popup windows were blocked in browsers. Now they’ve made them plugins to WordPress so they can’t be blocked by browsers. My greatest pet peeve are the exit ones. I want to bookmark or share the blog post, I move the mouse to do so and the pop-up appears and I have to look for the “x” or “close” button. I don’t even read it. You do want to have a clear call-to-action in the top or right-hand side of the page. More discrete popups are the ones that appear at the bottom corners. They’re visible, but not obstructive. Additionally, as of Jan. 10, 2017, Googe is going to block sites with popups on MOBILE from their mobile search! Read this.
  6. Not using analytics. Analytics should be checked monthly. Which sites are driving the most traffic to your site? How long are visitors staying on your site? How many new visitors are you getting compared to returning visitor?
    What You Need to Know About Social Media and Website Analytics
  7. Having social media follow buttons that either go nowhere or link to your networks and you haven’t posted anything since 2013. If you’re not active in social media, don’t put buttons on your site. What’s more, it makes you look stupid. You need to make it easy for people to follow you and to share your content with their friends. That said, don’t make people hunt for the social media links. Also, label them so people know which is a follow button and which is a share button. You need to have both social media share and follow buttons on your website
  8. Using a “website builder” or “drag-and-drop” sites. What makes these sometimes free sites easy to use is the “drag-and-drop” feature. However, that feature creates a lot of code in the background. The search engine doesn’t recognize code. It’s looking for text written for humans and links. All that code is like a brick wall. Also, you’re on their platform. Those platforms are created with proprietary software. That means it will only run on their system. If you want to move it, you can’t.
  9. Not investing in your own assets. Your own email list, blog, website, video, graphics, etc. On any other platform, whether a free blogging site or social media, you’re just borrowing the space there. You don’t own it. You have to follow their rules and they can change them at any time AND use your content as they wish.
  10. Not having a blog on your site. WordPress makes it easy to have a static website and a blog all in one. Also, without the blog, you don’t have the fresh content that Google is looking for and you don’t have content to draw people to your site. Google ignores static websites.
    Make 2017 Your Best Year Ever!
  11. Thinking a website built more than 5 years ago is still OK. It’s not. An outdated website affects your online image and SEO.
  12. Having a boring “Join our Newsletter List” call-to-action. The visitor is thinking, “What’s in it for me?” Tell them. Give them a freebie – something useful to them – in exchange for their email address.

Believe it or not, when I combine these with others that I’ve seen as well as all the social media ones, there are over 200 common mistakes small businesses are making with their online marketing efforts.

No wonder you’re frustrated!

Download this free ebook to see what other blunders you may be making…..

Are You Making These Social Media Mistakes?
In conclusion, any mistakes are fixable. Some repairs are simple, some not much. Nonetheless, they you need to address them if you want your online marketing efforts to work. Let me take a look at what you’ve got and I’ll give you a truthful analysis and advise you on what you need to do to make 2017 a successful year for your business.

Free Phone Consult & Social Media Audit
Be fearless in the pursuit of a functioning website!

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Does Your Website have what it Takes to be Successful? [Infographic]

With over 1 billion websites on the Internet and over 2 billion users, having your website stand out among the crowd is a challenge.

  • 89% of customers search the web before making a purchase
  • 60% of people go to the brand or product website to find relevant information
  • 75% of users admit they decide on a company’s credibility based on its website design

In other words, if your target market enters a search term in the Google search box,

  1. Your site better come up on the first page.
  2. Have sufficient information so that a potential customer could make a buying decision.
  3. Be visually appealing, easy to navigate, branded well, updated and functional.

You have 2.6 seconds that it takes a user’s eye to land on the website’s area that influences his or her first impression.

94% of First Impressions are Design-Related

This infographic courtesy of Crucial:

Does your website have what it takes to be successful? [Infographic]

Look at your website from the eyes of your potential target market. Step back. Look at it objectively. If you were your target, would you convert? (Buy, sign-up, request more info, etc.) If you feel that you should rebrand, reconsider your target, or even if you’re just starting out and you’re in the process of designing your website, then the Social Media Success Pack is for you!

Maybe your site is meets all the design criteria and you just need to drive more traffic to your site. What are you doing?

  1. Are you blogging at least once a week?
  2. Do you post and participate on social media daily?

If you’re not, then you need to get your act together. That’s what’s needed to drive traffic to your site and generate leads!

You need the Social Media Marketing Boot Camp.

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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Should I have a Blog on my Website?

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer?

Absolutely!

SEO- Search Engine Optimization is best with a blog on your websiteIf you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original content that you create on your website, the more the Google spider will come and index it.

The spider looks for text and links. It doesn’t see pictures or videos.

Each and every blog post on your website must contain:

  1. Title with your focus keyword in it. It could be one word or a phrase that is the main topic of what that blog post is about. The title needs to be enticing enough for the visitor or social media follower’s curiosity to be piqued so they click on it to read it. This drives the visitor to your site.
  2. At least 300 words (if the main content feature is not a video). The blog article needs to deliver on the title.
  3. At least a featured image or picture with text wrapped around it. Make sure you describe the picture by filling out the Alt Text area when uploading it. The text is what the search engine spider sees. Having the title or focus keyword helps. Also, if your picture is pinned on Pinterest, that’s the description that will show on the pin.
  4. Internal links to related content on your website – either other blog posts or pages.
  5. External links to relevant content – you can site a source of a quote, picture or video.
  6. A call-to-action at the end of the article. What do you want the reader to do once they’ve finished reading the post? Download a free ebook? Contact you? Schedule a free consult? Here’s where you capture the lead that the blog post generated.
  7. Relevant keyword tags – here you choose all the keywords or phrases that pertain to the post. You can choose several, but don’t go crazy. These appear at the end of the post so people can click on a word to see more articles on that topic.

Blog on your website at least 3 times a week.

It’s been proven that 3 times a week is the charm. Use an editorial calendar to plan your posts ahead of time. If an idea comes to mind, use your phone’s reminders or voice memo to “jot” down the idea so you don’t forget it.

What about a free blog on another site?

Why do you want to send traffic to someone else’s site?

It’s not that expensive to have your own WordPress website with the blog incorporated into it. We offer a class on how to build your own WordPress site for just $75. You can’t find someone worth their salt to build one for you for less than $500.

Here’s a video Overview of WordPress and Why I Use WordPress.

We offer a free analysis and 30-minute phone consultation. Click here to schedule yours.

Why You Shouldn’t Use a Website Builder

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Is Your Website Mobile Friendly? Find out Here!

If your website was created before April 2015 and hasn’t it been updated since then, it may not be mobile friendly. If it isn’t, Google will punish you and no one is going to find you on the search engine. On April 21, 2015, Google made a critical algorithm change demoting any website that is not mobile friendly or mobile responsive. That means that a site must look good, be easy to navigate, and easy to use on any device whether it’s a desktop/laptop computer, tablet, smartphone or smartTV.

Google Market Share Nov. 2015Google lost some of their desktop market share to Yahoo earlier this year when Firefox browser made Yahoo the default search engine so they are at 64%. However, on mobile devices, Google rules at 83%. Note: Microsoft’s Bing runs Yahoo’s search engine.

Why does having a mobile friendly site matter?

Especially if you’re a local business, coming up on the first page in mobile search is crucial. In this infographic from Global Web Index, it shows that though people still us their PCs and laptops, 80% use their smartphones for searching the Internet.

Destop vs Mobile device usage

Click here to test your website on Google’s Mobile Friendliness Test. If you site fails the test, You Need a new WEBSITE!

Here are your choices:

  1. Hire someone to re-do your site and make it mobile friendly. Depending on the complexity of your site, it may cost from $500 – $2500 or more. Contact us if you need a referral!
  2. Learn how to build a WordPress mobile friendly site yourself at one of our classes. Only $75! Check the list of classes for the next class.
  3. Continue to do nothing and you won’t be getting any new business from Google.

You decide.

Not sure what to do? Click here to schedule a free 30-minute phone consultation and analysis.

Giselle Aguiar
AZ Social Media Wiz

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An SEO Tale of 2 Auto Repair Shops

An SEO Tale of 2 Auto Repair ShopsI recently did a consult for an auto repair shop in the Phoenix Valley. He needed to boost the business to his local, brick-and-mortar shop. He had some social media set-up, but had no idea what to do.

I did a Google search for “auto repair _____ (his city)”. His listing came up about 3/4 of the way down on the 2nd page.

I was curious about the one that came up first in the Organic search results (non-paid). I clicked on his link and here’s what they had in common:

  • The websites are similar with good calls-to-action: “Click here to schedule an appointment.”
  • They were both members of the BBB and A+ accredited.
  • Neither of them had a blog.

What’s the difference? What gives one guy great SEO and the other nothing? #1 had:

  • Links to Facebook and Twitter at the very top
  • Links to AAA, BBB and other certifications
  • A Google+ button with a link in the footer
  • A Facebook widget in the footer that pulled the feed from his Facebook page
  • AND he was actively posting on Google+!

So what’s the recipe for good SEO?

  • External links to relevant sites: social media, BBB, organizations, associations, partners, etc.
  • Actively posting and engaging in the major social media networks, especially Google+ that’s connected to the Google search engine!
  • Blogging 3 times a week

So, if you’re marketing like it was the last century here are your choices:

Not sure which way to go? Click here to schedule a free 30-minute phone consultation and analysis.

 

 

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Your Site Name is Crucial in Mobile Search

Google Mobile Search ResultsWith Google launching their new mobile-friendly algorithm on April 21, 2015, they’re also changing how your site’s name appears in mobile search engine results pages (SERPs) to use your site name and they will truncate long URLs.

Unfortunately, there are still many websites with “Home” in the title or even blank like this:

Bad site titles.

Your company name is not “Home”

 

 

 

Is yours one of them?

Sloppy SEO on your website hurt you before and even more so now.

Do you really want to hide your company’s website from over 133.6 million people who use a mobile device — SmartPhone or tablet — to search?

Mobile search is increasing.

Mobile search is increasing.

In these posts, Google explains how improve your Mobile SEO and make sure your site shows up in the SERPs.

Better presentation of URLs in search results

Include Your Site Name in Search Results

SEO Content Marketing & Social Media work together.Remember, having good website SEO is only part of the Inbound Marketing puzzle. Content Marketing and Social Media are the other two components.

You can’t do one without the other two and expect good results!

Learn how everything works together at our Social Media Marketing Classes in Phoenix.

Click here to request a free 30-minute phone consultation and analysis of your current marketing efforts!

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Tweets will show on Google Search!

Tweets will show on Google SearchThe latest agreement between Google and Twitter is huge!

Now all of your tweets will show up Google search for relevant keywords!

Jay Baer, author of Youtility, tells us why this is such a big step in search, real-time, up-to-the-minute news and marketing!

What you need to do to make sure your tweets will show on Google search:

  • Have a Google+ personal account and business page and be actively engaging.
  • Have a Twitter account and actively tweet and share other people’s content that is of interest to your target market.
  • Tweet regularly – several times a day. Use their free tool, TweetDeck, to schedule tweets.
  • Use relevant hashtags consistently when posting to both Twitter and Google+.
  • Check daily to see what’s trending on both Twitter and Google+ to see if you can use it.
  • Make sure your Twitter page is branded correctly with quality graphics.

We can get you set-up correctly, optimized for the search engines and trained to tweet and post and use social media effectively to promote your business in just 30 minutes a day!

Contact us!

Giselle Aguiar
AZ Social Media Wiz

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What is SEO?

SEO – Search Engine Optimization

SEO - Search Engine OptimizationSimply,  SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer.

Here’s some other SEO/Internet industry jargon defined:

SERP – Search Engine Results Page – The page that comes up when someone searches for specific keywords.

PPC – Pay-Per-Click – Online advertising where an advertiser pays only when someone clicks on their ad. You see these ads highlighted when you do a search. They are based on relevant keywords or phrases.

Link Love – Links to web pages or blogs on quality sites like the social media networks, other blogs related to your industry and directories relevant to your industry.

Google Juice  or SEO Juice – activities that help you get a higher placement on the SERP.

Google Owns Search

What is SEO?

Google Owns Search!

Google now has 93% of global searches. Microsoft’s Bing only 3% and Yahoo only 3%. Google is a verb – I sincerely doubt that Bing and Yahoo will ever be.

Google, with their algorithm updates, Panda, Penguin and Hummingbird, is looking for fresh, relevant content written for the human reader in natural language.

That’s Content Marketing, aka blogging. It’s that simple. Give Google what it wants and you’ll get on the first page of their SERP.

Google+

  1. Google+ is a social network owned by Google. When you post something public in Google+, it gets indexed in the Google search engine immediately!
  2. If you have at least 100 active connections on Google+, your search engine results will increase by 14 spaces!

There you have it. We offer a free 30-minute phone consultation and analysis of your website, blog and social media efforts. Contact us so we can show you how to get on the first page of Google.

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
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