How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more. However, what today’s social media marketing allows you to do is to build a following […]
What Startups Need to do for Grand Opening Success Read More »
Google and the AI search bots consider LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely, your LinkedIn profile will come up in the first few results of Google and the AI search engines. That’s where you want to be. However, if your profile
24 Foolish LinkedIn Mistakes and How You Can Fix Them Read More »
Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social media accounts and it’s not good. What’s a Social Media Emergency? When you wake up to find that some evil person: This happened to the Christian ministry I used to work
What is a Social Media Emergency? (And What to Do About it!) Read More »
You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling
Save Time and Help Your Business Grow with Email Marketing Automation Read More »
Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I
Can your Facebook Page Initially Serve as your Website? Read More »
The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are where searchers see the results of their search queries. Google strives to provide the freshest, most accurate, helpful, and relevant content that matches the searcher’s request. Here’s what you need to
How to Gather Helpful Data from Google Search Console Read More »
LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with trust and credibility. Besides that, LinkedIn users are sophisticated consumers! You probably think that you don’t have time to use LinkedIn properly. With this article and
How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day! Read More »
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially, when you’ve got so many marketing choices out there, you need to know — Who’s your
The 80/20 Rule of Marketing and How to Get it Right Read More »
Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser
How to do Market Research Your Target to Get Good Results in Your Marketing Read More »
Here we are again looking at a new year! As always, I’ve studied dozens of articles from the experts to bring you the 2025 version of Digital Marketing Tips for the New Year. I hope this guide will help you make 2025 your most successful year yet! By the way, the linked text takes you
Effective Digital Marketing Tips for a Prosperous 2025 Read More »
