One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word.
Social media networks come and go. Remember MySpace & Google+? They both had good intentions but also had bad management and a lack of forward-thinking.
My Favorite, Go-To Sources for the Latest Digital Marketing News:
Now, some of these may be a little too techie for the average small business owner. So, you’ll have to judge for yourself which are useful to you and your business. Even if you hire someone, you still need to have at least a working knowledge so you can properly supervise them. I’ve heard horror stories of interns and freelancers doing things to a business’s website and social pages and the owner was totally clueless.
Hopefully with these resources, that won’t happen to you. I recommend using the free, online “Newsstand” Feedly to subscribe to them so you don’t get a bazillion emails. Some post more often than others. Feedly, also, has a mobile app that makes it convenient to skim headlines easily. This tool will help you with your industry news and blogs.
Besides that, Feedly allows you to save articles into collections so you can read or access them later. I use this if I find something I want to feature in a blog and put it in a folder called, “Blog Material”. There’s also a “Read Later” bookmark.
Another way to quickly peruse headlines is by creating an X (formerly Twitter) list and adding the ones you like.
Here’s my list by topics:
Marketing in General
- Hubspot
- Convince and Convert
- eMarketer – research data
Content Marketing – Blogging
General Tech
(Note: there are lots more, but they post hundreds of articles a week which can be overwhelming.)
SEO – Search Engine Optimization
- Search Engine Land
- Search Engine Journal
- SEO blog • Yoast – (Best SEO WordPress Plugin!)
- Search Engine Journal
Social Media Marketing
Now, What do you Do with all this Digital Marketing News?
Obviously, you will come across articles that don’t pertain to you or your business. I pass those by. Some may give you a good idea. In that case, jot it down, and make a reminder to follow up on it. The problem I’m sure we all have is that if we file it away somewhere, we forget about it and never implement a good idea.
Additionally, if you don’t want the hassle of keeping up with the articles, I share many articles on my social media. Follow me on LinkedIn, Facebook, or X.
Sometimes, the good idea is something that you feel, for whatever reason, you can’t implement yourself. That’s where I come in. I can coach and/or train you to apply it to your marketing strategic and tactical plans. Let’s start with a free 15-minute phone consult so I can review your current marketing efforts and help guide you to an effective digital marketing plan.
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