LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
It’s about networking.
It’s also not about you, but about what you can do for a potential employer or client.
- Never ask for a recommendation from someone who doesn’t know you or your work.
- Don’t connect with someone you don’t know or with whom you have absolutely nothing in common.
- Don’t put someone down if they are not interested in your product or service. That will hurt you even more.
- Don’t SPAM people – that is, sending solicitations over and over again. Your email will get flagged for SPAM and you can get kicked out of LinkedIn.
- Connect with people you meet at networking events
- Respect their wishes to not be contacted
- Send them 1 announcement email only. If they are interested, they’ll respond.
- Request endorsements or a recommendation from people who know you or your work. If you need more of those types of connections, volunteer, then ask for the endorsement. A happy client, former co-worker, boss or a friend should be happy to recommend you.
- Write an article once a week for LinkedIn on your topic. Remember who the reader is.
- Share content (and not just yours!) once or twice a week to LinkedIn groups – you’ll be noticed
- Participate in group discussions. Put your 2-cents in, but don’t be argumentative and stay positive.
Learn how to properly use these free tools in the Social Media Marketing Class and Boot Camp in Phoenix!