digital marketing strategies

Effective Landing Page on a website

What is a Landing Page and What Makes an Effective One?

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of […]

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Email Marketing Still Works! Here's What You Need to Know...

Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more

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Instagram Marketing

Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing to be effective, you should be

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Astonishing Report! Teens Abandon Facebook for You'll Never Gusess Where...

Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where…

If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research

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What is inbound marketing

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and

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Capturing Leads with the Right Calls-to-action

Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads needs the Right Lead Magnet Know your target market well. What are

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