How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. You must track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to […]
How to do You Measure Your Social Media Marketing Success ROI or KPI? Read More »
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what
How to Write Inviting Title and Meta Tags that Capture the Clicks Read More »
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of
What is a Landing Page and What Makes an Effective One? Read More »
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more
Email Marketing Still Works! Here’s What You Need to Know… Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register
How to Rank on Google and Get the Results You Want Read More »
Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because of its algorithm change in March of 2018, made it increasingly difficult to grow a following organically — that is, without paying for advertising to get extra reach and clicks to
The Challenges of Marketing on Facebook & How to Overcome Them Read More »
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. 8 Steps you Need to Take to Build Your Social Media Following: Don’t think you can skip any
What You Need to Know on How to Build a Social Media Following Read More »
Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing to be effective, you should be
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research
Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where… Read More »
