digital marketing strategies

social media marketing

Effective Social Media Marketing on a Shoestring Budget

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use […]

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How to Measure Your Marketing Success in 2019

How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or

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