The New Marketing: Youtility by Jay Baer – Book Review

today's new marketing

It’s not about YOU! It’s about YOUtility! It’s not about promotion, it’s about being helpful! The concept isn’t that difficult to understand. But if you don’t, you might as well close up shop.

The Power of Now: – Marketing Technology is Changing How We Market

Marketing Technology – you either love it or hate it, but you have to use it or get left behind. I came across this video of Jay Baer of Convince and Convert and New York Times bestselling author of “Youtility” where he explains how technology and its immediacy has changed marketing. (Read my review of… Read more The Power of Now: – Marketing Technology is Changing How We Market

Taking Shortcuts in Social Media will Hurt in the Long-run

Social Media followers

The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to do this!… Read more Taking Shortcuts in Social Media will Hurt in the Long-run

When Social Media Technology Doesn’t Work Right

How to Deal with Technology When it Doesn't Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Read more When Social Media Technology Doesn’t Work Right

What is a Social Media Presence and Why You Need a Good One

Social Media is a puzzle

By Sharon Bohm “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded space. If you don’t use it strategically, your message will be lost. Before you launch… Read more What is a Social Media Presence and Why You Need a Good One