Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own hashtags or use generic trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up.


Using hashtags helps you get seen by people who don’t know or follow you, but are interested in the topic. It’s a great way to gain followers.
Tips on Creating Your Own
- Use your major keywords or phrases, like #HealthyAging or #PositiveParenting. Begin with Keyword Research. Use the free Google Keyword Tool, or I can do it for you!
- They don’t work with just numbers. For instance, #2024 doesn’t work. You have to add a word to it: #2024HealthTips
- They are not case-sensitive, so capitalize the first letter of each word of a phrase. That makes it easy for the human reader to see them.
- They are exact, so #HealthyAging is different from #AgingHealthy.
- They only use numbers and letters. As soon as you add a symbol or a space, it ends the hashtag.
- Don’t hashtag every word in a sentence. This is a no-no: #Use #hashtags #correctly #for #maximum #effectiveness.
- You’re limited to 30 hashtags on Instagram and Facebook
- You’re limited to 280 characters on X (formerly Twitter). However, you can get a pro account and be able to post beyond the 280 characters.
Tips on Using Trending Hashtags
- Plan ahead for what will be trending. I publish an article about upcoming awareness and observance days at the end of each month. You can check out the latest here.
- Take advantage of hashtags that trend regularly on X.
- Always check to see WHY something is trending to be sure it’s not a crisis.
- On LinkedIn, you can add 3 hashtags to your company profile page and this will help it come up in searches for your field or industry.
- On LinkedIn and X, users can follow hashtags or save a search for any hashtag. Search for and use the ones with a lot of followers.


How to Use Hashtags Effectively to Market Your Business on Social Media:
Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf


Get it on Amazon Kindle!