You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions like: Back when both Kerry Townsend, my co-author in this article, and I started building […]
What Could Go Wrong When Building Your Own Website? Read More »
It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Instagram or X (formerly Twitter)
Have you Saturated Your Market? How to Expand Your Reach Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
The 9 Ps of Social Media Marketing for Business Success Read More »
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to is figure out which of the social networks will work best
So many Social Media Networks! Which are best for my Business? Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the
How to Create Your Online Brand with Social Media Read More »
So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips on how to be successful whether it’s your main source of income or a side-hustle. Pros and cons to eCommerce businesses: Pros: Cons: The next question is where do
What You Need to Know about eCommerce Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your Niche? And Why You Need One Read More »
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they
The Social Savvy Consumer Read More »
Did an employee or intern leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter account was set up by an employee using her work email address. She’s no longer
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, now more than ever this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
