Giselle Aguiar

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

Latest SEO Best Practices to Increase Website Traffic

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get

What’s going to be Trending in April on Social Media

What's Trending in April?

Well, this April seems to be way brighter than last year! The travel industry seems to be coming alive again as well as brick-and-mortar retail shops and restaurants. Now is time to take advantage of what will be trending so

Video: How to Use Hashtags to Effectively Market Your Business

How to use hashtags

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts

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