Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing
Besides, the COVID-19 pandemic, who will be sitting in the Oval Office on January 20th and the COVID vaccine, here are some January Awareness and Observance Days that will probably be trending on Twitter. You can also expect anything dealing with weight loss and new year’s resolutions, goal setting, etc. to be trending. Plan ahead… Read more Plan Ahead: What will be Trending in January on Social Media
Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?
You’ve probably heard of Influencer Marketing by now. It’s taking advantage of a celebrity or personality who has a huge following on social media. Organic — non-paid is best, but you can pay for an influencer. Here’s a perfect example of viral influencer marketing. Basically, Influencer Marketing (IM) is finding people with a large, loyal… Read more Influencer Marketing: How to Use it to Help You Get Exposure
How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?