One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is […]
12 Branding Mistakes You Need to Stop Making Now! Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Not Blogging Weekly Hurts Your Reputation Read More »
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend
To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your
Why You Need to Use Categories and Tags in Your Blog Posts Read More »
“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I hear this all the time. As a small business owner, you know that having a website is important. Furthermore, it’s way more
12 Website Mistakes You Need to Fix for Success Read More »
I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
What You Need to Know to Build Your Website for Effective Results Read More »
Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should
How Often Should You Blog for Marketing Success? Read More »
