Why bother with Twitter? Because you want exposure and SEO (Search Engine Optimization). Simple. You want to build a following or a “platform”. Twitter is great if you blog or create content regularly and you want to drive people to your website. Yes, it’s very political, but it’s still a strong network for exposure. Politics […]
11 Easy Ways to Grow Your X (Formerly Twitter) Followers & Get Noticed Read More »
“Home Page”, “About Us”, “Contact US” – these are SEO opportunities wasted.
SEO Tip: “Home” is not your Company Name Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
The 9 Ps of Social Media Marketing for Business Success Read More »
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to is figure out which of the social networks will work best
So many Social Media Networks! Which are best for my Business? Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the
How to Create Your Online Brand with Social Media Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your Niche? And Why You Need One Read More »
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they
The Social Savvy Consumer Read More »
I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re
When is the Best Time to Post on Social Media? Read More »
This is how to use the New Twitter organically to gain exposure & SEO. I added the word “organically” to the title — which means free — that is un-paid marketing. A small business owner can spend a lot of money doing marketing online and not get the results they want. Thus, my purpose is
How to Use the New Twitter Organically to Gain Exposure & SEO Read More »
