Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Likewise, if you attempt to do your social media marketing without a tactical plan, you’ll waste time and money. Besides that, you won’t get […]
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely.
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »
Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in Google AI Overviews? Plus, how does AI Search fit in? Besides that, what are today’s visual marketing trends, platforms, and tools — including AI? If you want your marketing messages to
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses
What is the Right Selling Ratio on Social Media? Read More »
Digital Marketing is in the midst of an AI evolution that’s changing how people search, how content is cited, and how small businesses market themselves. AI offers time-saving tools not just for search but also for content creation and marketing planning, helping the small business owner be seen and get found. In this video —
The AI Evolution in Digital Marketing: How to Adapt & Adopt for Exposure Read More »
Are you a professional or wanna-be influencer? Did you know that you can have a professional profile on Facebook? Furthermore, you can upgrade to the “Professional” version, which adds the ability to place ads, get insights, and monetize your content! Yes, you can make money on Facebook! Here’s How the Professional Profile Works… The “Professional
How to Upgrade to a Professional Profile on Facebook for More Reach! Read More »
Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog, and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with
When Outsourcing – Keep it Local Read More »
Facebook constantly creates new challenges for the small business owner to promote their business on their social media network.
The NEW Challenges of Marketing on FACEBOOK & How to Overcome Them Read More »
I work with a lot of startups & one thing they miss is considering a marketing budget to effectively promote their business in today’s digital world.
How Much Should a New Business Have in its MARKETING BUDGET? Read More »
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
