I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social… Read more When Outsourcing – Keep it Local
So, what’s going to be trending on social media in November besides the Midterm Elections and Thanksgiving? You’ll be surprised. I hope this helps you to plan out your posts, spin your marketing messages and even find something that you can really ride the coattails on. If you need help in planning out your promotional… Read more What’s going to be Trending in November on Social Media
Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Recently, a gal who’s currently a job-seeker, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do… Read more Social Media and Your Personal Online Reputation
Customer service is now in real-time. With the increased use of social media, people are more likely to tweet a question or post a complaint on Facebook before picking up the phone. It’s up to the businesses to monitor their social media – either their brand, user name, or a hashtag. Be Where Your Customers… Read more Customer Service and Social Media: Are You Losing Sales?