Why You Shouldn’t Ignore Pinterest for Your Business Marketing

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.

Here’s a quick Overview of Pinterest


Yes! Even if you’re B2B, you can take advantage of Pinterest’s unique marketing power. Hey, I’ve got a Pinterest account and I save lots of business articles. Certainly, if you are an ecommerce business, you should pin all the products from your online store.

Travel is hot right now on Pinterest as people plan their travel destinations.

Travel is HOT!

I love seeing the travel industry picking up again. Plus, people after hibernating for a year, are anxious to get out and start traveling again. So, where do they go to plan their trip? Pinterest. Here they can pick destinations, hotels, tours, sightseeing places, venues for events, even restaurants, you name it!

Pin Away!

What can you pin?

  • Videos
  • Infographics
  • Pictures
  • Animated gifs
  • Blog article images

Remember, each pin takes the link with it. And even if someone saves the pin to one of their boards, it duplicates the link! That’s SEO power that Instagram doesn’t give you.

What are you waiting for? Set up your business account and pin everything from your website. Don’t forget to verify your website with them so they will track clicks to and from your website.

Happy pinning!

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Why You Shouldn’t Ignore Pinterest for Your Business Marketing

Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing specialist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.