Many small business owners complain, saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly, or they don’t have one at all. When done correctly, social media marketing is one […]
Lead Generation and Lead Capturing: What is the Role of the Website? Read More »
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), or GEO (Gernerative Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 come from search engines. Over 80% of them are
No Matter What Industry You’re In, Content Marketing for AI SEO Works Best! Read More »
“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I’ve been doing Internet marketing for over 30 years, and I’ve seen many small businesses make the same website mistakes. Mostly when attempting
12 Website Mistakes You Need to Fix for Success Read More »
A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital
How Free is a Free Website? Is it a Good Place to Start? Read More »
I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
What You Need to Know to Build a Website that Works Read More »
Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog, and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with
When Outsourcing – Keep it Local Read More »
“Home Page”, “About Us”, “Contact US” – these are SEO opportunities wasted.
AISEO Title Tip: “Home” is not Your Company Name Read More »
I work with a lot of startups & one thing they miss is considering a marketing budget to effectively promote their business in today’s digital world.
How Much Should a New Business Have in its MARKETING BUDGET? Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
