The Title of your homepage should have your company’s name (or your name if it’s a personal site), not “Home”. And it should also say what you do and your location (if applicable). For instance, <title>ABC Company Specializing in Topic/Entity, My Town, State</title>. This is the first thing Google’s crawler and the AI Search Bots see when they crawl your website. They are seeking information — give it to them.
“Home”, “About Us”, “Contact US” – these are wasted SEO opportunities!
Why is Having Your Company Name in the Title Tag Important?
Think about it. Is someone going to enter your company’s name if they don’t know it? No, they are going to search for what they need. If they’re looking locally, they’ll add the city name or “near me”. Incidentally, you don’t have to have the words “near me” on your site. Google uses your Google Business Profile listing (formerly Google My Business) for location. Make sure that’s set up correctly.
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Same thing with the “About Us” and “Contact Us” pages. It should read “About ABC Company” or “Contact ABC Company”.
The Google search engine and the AI answer bots pick up text and the <meta> description tag. But do not abuse it! Don’t write the name over and over again in invisible text. They may be invisible to human eyes, but not to the search bots, and they will ignore obvious SPAM tactics. Follow Google’s rules, and you’ll be OK. The AI search bots like ChatGPT, Google Gemini, Perplexity, and Claude are looking for substance. They want to be sure that what they’re looking for is on the page.
Google and the AI Answer Engines are looking for fresh, relevant content, with substance, written for the human reader in natural language.
Optimizing your website for Google and AI Search Bots is critical to being found when a potential customer is looking for what you have to offer. That’s Search Engine Optimization or SEO.
Are you on the first page of Google when someone searches for what you have to offer? Is your content being cited by the AI Answer Tools? Is your competition beating you down to the 3rd or 4th search results pages (SERPs)?
If you’re not getting the traffic you think you should be getting from the search engines or the AI answer tools…
I’ll be happy to review your website and test it for SEO in a free 15-minute phone consult. Click here to schedule!
