“Home”, “About Us”, “Contact US” – these are wasted SEO opportunities!
I wrote about this back in 2010 and I still see this mistake being made! The Title of your opening web page should say your company’s name (or your name if it’s a personal site) not “Home”. And it should also say what you do.
<title>ABC Company Specializing in XYZ</title> This is the first thing Google’s spider sees when it “spiders” or crawls your site. It only seeks text and links.
If your business is local, then also add your city and state. Related: 3 Free Local SEO Tools
Think about it. Is someone going to enter your company’s name if they don’t know it? No, they are going to search for what they need. If they’re looking locally, they’ll add the city name or “near me”. Related: 3 Free Tools to Help with Local SEO.
Same thing with the “About Us” and “Contact Us” pages. It should read “About ABC Company” or “Contact ABC Company”.
The Google search engine picks up text and the <meta> tags. But do not abuse it! Don’t write the name over and over again in invisible text. They may be invisible to our eyes, but not to the search engines and they will ignore obvious SPAM tactics. Follow Google’s rules and you’ll be OK.
Google is looking for fresh, relevant content written for the human reader in natural language.
Optimizing your website for Google is critical to being found when a potential customer is looking for what you have to offer. That’s Search Engine Optimization or SEO.
Are you on the first page of Google when someone searches for what you have to offer? Is your competition beating you down to the 3rd or 4th search results pages (SERPs)?
If you’re not getting the traffic you think you should be getting from the search engines…