Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register […]
How to RANK on GOOGLE and Get the Results You Want Read More »
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to
What is Search Intent? How to Think Like Your Target. Read More »
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start — or continue — marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need
Can Your Business Survive without Social Media Marketing? Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
How to get the Right Visitors to Your Website Read More »
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th
Are People Who Need You Finding You? Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I
Can your Facebook Page Initially Serve as your Website? Read More »
The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are where searchers see the results of their search queries. Google strives to provide the freshest, most accurate, helpful, and relevant content that matches the searcher’s request. Here’s what you need to
How to Gather Helpful Data from Google Search Console Read More »
Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king! How people search has evolved dramatically. Thus, businesses need to re-strategize the way they produce and share content. You still need to do content marketing in your business if you want
What Makes Good, Quality Content Marketing for Today Read More »
