websites - AZ Social Media Wiz

How to Build Trust and Credibility with the Right About Page

Your website’s About page is crucial for building trust and credibility with potential clients. Because people prefer doing business with real people rather than impersonal entities, an effective About page tells your story, highlights core values, showcases expertise, and stays scannable. Learn how to optimize your About page to convert visitors into loyal customers.

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3 Elements of an Effective Website that Produces Results

Digital Marketing, Websites / Giselle Aguiar

What does an “effective website” or “results” mean to you? That’s it! The bottom line: more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.

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Should I have a Blog on my Website?

Blogging, WordPress / Giselle Aguiar

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you

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Blogging 3x a Week Increases Website Traffic: Here’s Proof

1 Comment / Blogging, Content Marketing / Giselle Aguiar

Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.

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Are You Making these Digital MARKETING MISTAKES?

Digital Marketing / Giselle Aguiar

April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners who attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money?

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How is your conversion rate? Here's how to improve it...

What Is Your Conversion Rate? How to Improve It Now

Website Design, Website Functionality, Websites / Giselle Aguiar

What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a potential customer, to do when they land on your website. It could be: A “conversion” isn’t just about making a sale — it involves any essential action a visitor takes on

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Title and Meta Tags to get the SEO clicks

How to Write Inviting Title and Meta Tags that Capture the Clicks

SEO / Giselle Aguiar

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what

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Google Mobile Core Web Vitals digital marketing trends

Are Google Core Web Vitals Still Important?

Google, SEO, Websites / Giselle Aguiar

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites ranked

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Google analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Analytics, Content Marketing, Digital Marketing / Giselle Aguiar

Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as the insights

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What is a Blog and Why do I Need One for My Business to Succeed?

Blogging, Content Marketing, Internet Marketing / Giselle Aguiar

Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A

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