Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
What is a Blog? Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.… Read more What is a Blog and Why do I Need One?
One of the benefits of good, properly-planned-out social media media marketing is what’s called “social proof”. It’s basically word-of-mouth on steroids. It’s the trust and credibility that’s built when you provide good products or services and your customers appreciate it so much that they tell their friends using social media. It could be in the… Read more The Best Social Media Marketing News You Can Use: 4.12.19