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analytics and insights are vital to marketing success

Why You Should Care About Analytics and Insights

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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Can our Facebook page initially serve as our website?

Can your Facebook Page Initially Serve as your Website?

Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I

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Helpful Data from Google Search Console

How to Gather Helpful Data from Google Search Console

The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are where searchers see the results of their search queries. Google strives to provide the freshest, most accurate, helpful, and relevant content that matches the searcher’s request. Here’s what you need to

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3 Elements of an Effective Website that Produces Results

3 Elements of an Effective Website that Produces Results

What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t

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Free WordPress plugins that save time & simplify life

Free WordPress Plugins to Save Time and Simplify Life

WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the availability of thousands of free and premium WordPress plugins. What is a Plugin? Plugins are add-ons to the WordPress (WP) operating system that add functionalities to a website or blog. Think

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