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What is a Blog and Why do I Need One for My Business to Succeed?

What is a Blog?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel,

How Much Should a New Business have in their Marketing Budget?

startup marketing budget

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more

From Lead Generation to Lead Capturing – the Role of the Website

From Lead Generation to Lead Capturing – the Role of the Website

I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or

How to Build Trust and Credibility with the Right About Page

about pages

What does your About Page say about you? Not just your company, but you and your team (if you have one). The “About Us” or “About the Company” page is there so a visitor can see who is behind the

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google analytics bounce rate

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be

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