Marketing

Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video on their own, without prompting from the brand. But this is not about the brand, but the power of telling stories that provoke emotions. About

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