Marketing

7 More Keyword Tools to Help Optimize Your Website

Giselle Aguiar Search Engine Optimization, SEO

Today's Search Engine Optimization (SEO): Website, Blogging and Social Media – How it Works Together

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google

What is a Social Media Presence and Why You Need a Good One

Giselle Aguiar Internet Marketing, Social Media Marketing, Social Networks

By Sharon Bohm “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded

11 Steps to Effective Social Media Marketing

Giselle Aguiar Marketing, Social Media Marketing

Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All

What Does Your Online Image Say About You?

Giselle Aguiar Branding, Social Networks, Websites

Updated: February 10, 2022, 9:30 AM Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. In reality,

Stop Thinking of Social Media as Technology – Think of it as Community

Giselle Aguiar Social Media Marketing, Social Media Networks

If you think of the social media networks as technology, your first thought is, “I’m not a techie!” Take a step back. Look at what social media really is: community. Think if each of the social networks as foreign countries