Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your quality content. What exactly does Social Proof mean? For example, one of my clients, Simply Smashing Rage Room, several years later, is still following my advice and giving customers who check […]
What is Social Proof and Why Do You Need It? Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you
What You Need to Know about Creating BUYER PERSONAS Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what’s happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X/Twitter Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
Which X/Twitter User Are You? Grow Your Following Wisely Read More »
This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed on Friday, July 3. We have a long weekend! However, before you go on vacation, schedule out your social media posts to take advantage of what’s going to be trending in
What Will Be Trending on Social Media in July… Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on the wrong social media account. Now, if you happen to work in news media, politics, or a religious organization, this article isn’t for you. I would expect to see those types
Why Should You Keep Business and Personal Social Media Separate? Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile, and Facebook. Case Study: How one local business managed to increase Facebook reach when others were losing theirs… Due to the many algorithm changes that social networks constantly make, it is
Free Tools and Local SEO Tactics for Brick-and-Mortar Success Read More »
Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see
Successful Digital Marketing Starts with SMART Goals and Metrics Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
