How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Local Small Businesses need these SEO tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools

If You’re not Using LinkedIn, You’re Missing a Powerful Tool

What's new on LinkedIn

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool

Building Trust & Credibility in a World of Fake News

Building Trust & Credibility in a World of Fake News

With so much fake news on social media, who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business and stand out amid all the online chatter? Furthermore, how do you avoid or workaround when Google or a social network block you because of what… Read more Building Trust & Credibility in a World of Fake News

The Formula You Need to Know for Online Marketing Success

You don't need to be an Einstein to be successful at online marketing

You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the magic formula for successful online marketing? Social Media + Content Marketing = Search Engine Optimization (SEO) It’s that… Read more The Formula You Need to Know for Online Marketing Success

Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort