A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices. […]
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
Many small business owners complain, saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly, or they don’t have one at all. When done correctly, social media marketing is one
Lead Generation and Lead Capturing: What is the Role of the Website? Read More »
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of social media networks and how they work together with your website, content marketing, and search
What is Social Media Marketing? How Can Your Small Business Use It Effectively? Read More »
![25 Powerful Words to Generate Quality Leads [Infographic]](https://azsocialmediawiz.com/wp-content/uploads/power-words-ad.png)
Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into a lead. Furthermore, nurturing leads into a sale. That’s the bottom line, right? Learn how to generate quality leads… What are good calls-to-action (CTAs)
25 Powerful Words to Generate Quality Leads [Infographic] Read More »
Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if
Video: How do I Know if my Marketing Efforts are Successful? Read More »
You know that social media marketing is important to promote your business; however, you don’t have the time to do it all yourself. What are your options? What do you look for in a social media manager or even an SEO, AIO, and AEO specialist? Let’s Cover Your Options First… What to Look for in
Outsource or Hire? What Makes a Good Social Media Manager? Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting recognized as an expert in your field is especially crucial in the age of AI Search. E-E-A-T is Google’s guideline for content credibility and getting indexed in the Search Engine Results
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T? Read More »
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Likewise, if you attempt to do your social media marketing without a tactical plan, you’ll waste time and money. Besides that, you won’t get
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely.
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »
