Social Media Marketing - AZ Social Media Wiz

What are SMART goals? From vague to measurable: turn your digital & social marketing goals into SMART goals to achieve steady business growth.

Successful Digital Marketing Starts with SMART Goals and Metrics

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see

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website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

Content Marketing, Lead Conversion, Marketing Strategy, Social Media Marketing, Websites / Giselle Aguiar

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

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5 Target Market Personas for Nonprofits to Succeed

Social Media Marketing, Target Marketing / Giselle Aguiar

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and

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Finding the Time to Manage Your Social Media

How to Find the Time to Manage Your Social Media Marketing

Managing Social Media / Giselle Aguiar

If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!

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Video: The Instagram Marketing Challenge: Tips To Help You Win Now

Instagram, Social Media Marketing / Giselle Aguiar

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to promote your business organically, without paying, to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s mostly

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Video: How to Use BRANDING and Color for Your Online Image

Branding, Social Media Marketing / Giselle Aguiar

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,

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To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay for Marketing? Should You Start Spending Money?

Marketing Strategy, Social Media Marketing / Giselle Aguiar

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend

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Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Social Media Marketing / Giselle Aguiar

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices.

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Lead generation and the role of the website

Lead Generation and Lead Capturing: What is the Role of the Website?

Social Media Marketing / Giselle Aguiar

Many small business owners complain, saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly, or they don’t have one at all. When done correctly, social media marketing is one

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How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Digital Marketing, Managing Social Media, Social Media Marketing Tools, Social Media Networks / Giselle Aguiar

Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed

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