You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Read more SEO: It’s more than just Keywords [Infographic]
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need to be doing Social… Read more Can Your Business Survive without Social Media Marketing?
Yes, the Ratio of Twitter Followers to Following Matters and here’s why…. There are 5 Different types of Twitter Users: Newsmakers – more followers than following Information gatherers – following a lot of people, few followers, not tweeting much Relationship builders – even ratio of followers to following Spammers, jerks, trolls, bots, fake accounts &… Read more Does the Ratio of Twitter Followers to Following Matter?
I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops