Archive for search engine optimization

Top 5 Best marketing and Social Media News of the Week 1-27-17

Only 5 social media news stories this week! That’s not to say that there is a ton of news out there, but I’ve been swamped with new projects. This weekly feature will soon be part of the “Exclusive Members Only” content. Coming in a few days! Watch your email inbox for the announcement!

  1. Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight – If someone watches only the first 10 seconds of a video, what good is it? You have to capture the viewers’ attention in the first 5 seconds. Now more than ever. Moreover, you have to plan out all your videos.
  2. 3 Changes Coming to Facebook Trending Stories – What’s trending is important because sometimes you can ride on a trend’s coattails and gain exposure.
  3. MailChimp moves toward becoming a marketing platform with Facebook ads feature – Some of you regulars know that I use MailChimp (affiliate link) for my email program and automation. Now, they’ve added Facebook Ads to their service. Very cool.
  4. How to Prepare for Voice Search – “OK, Google…” “Siri, where’s the closest bakery?” “Alexa, how do you unclog a garbage disposal?” No matter your business, you want to be found when someone searches for what you have to offer.
  5. How to Write Emotional Headlines That Get More Shares – How enticing are your blog post headlines? They have to be appealing enough that when someone sees it, they click on it. Then the content needs to deliver on the headline. If it’s good, you have more of a chance your visitor will become a lead and that they’ll share it with their friends. Oh, don’t forget to have share buttons on your site.

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How to Boost Exposure with New & Improved Search on Pinterest

I wrote on the power of the social networks’ internal search engines, and now Pinterest improved how “related pins” come up in search results. Whether you’re B2C or B2B, this will help you!

For example, you’re searching Pinterest for a particular type of wine. You’d like to find drink recipes or food pairings. With their old system, called “Board co-occurrence”, you’d get other types of wine. However, with their new system, called “Pin2Vec”, you’d get drink recipes.

New Relevant Related Pins on Pinterest

Picture from Social Media Today

How Pinterest Explains it…

“One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant.”

We know that Pinterest helps with SEO because when someone pins a picture or video from your website, it takes the link with it. When someone clicks twice on your pin, it goes to the originating website. You want your pins to be relevant and come up as those “related pins” when someone searches for something similar to your business. Furthermore, if you want to increase your chance of coming up in those “related pins”,  it’s rather simple…

First, make sure your Pinterest account is setup properly:

  1. Be certain you’ve set up a business Pinterest account at: Business.Pinterest.com. If you’ve set up a personal account by mistake, you can convert it to a business account, but please, remove any personal pins. Keep business and personal separate.
  2. Create boards with relevant topics that you’re going to be pinning to. You can create a board on the fly as you’re pinning, but you’ll need to add the description later.
  3. Make sure your boards are index in the right categories and have keyword-centric descriptions. You can edit them at any time. You have 500 characters – use them!adding the pin-it button to your browser makes it easy to pin from your site.
  4. Add the Pin It button to your web browser.
  5. If you have a WordPress site, install the Pinterest plugin so the Pinterest “save” button appears when someone hovers over a picture or video. You want to make it easy for people to pin from your site to their boards.

Here’s what you need to do to take advantage of this important, free feature on Pinterest:

  1. Add at least 2 graphics to each blog post and page on your website. Not just the “featured image”. The more “pinnable” pictures and videos you have on your site, but more likely you’ll get “pinned”.
  2. Optimize each picture with the blog post title as well as relevant keywords in the description and “alt text” fields as you upload the image into your page or post.
  3. After you publish your blog post or page, view it and use the “pin it” button to pin the pictures to your Pinterest account. Add more relevant keywords to the description of the pin. You have 500 characters – use them. You can edit them at any time.

Make 2017 Your Best Year Ever!
Change is the law of life... JFK motivational quote

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Your 2017 Success Blueprint – 10 SEO Truths You Need to Apply Now!

I truly hope you’re taking this downtime to Plan and Prepare for 2017. In order to provide you with some guidance (and save you time), I’ve sifted through dozens of “2017 predictions”, “2017 trends”, “2017 must do” blog posts and articles for you. I’m dividing them into 4 posts: SEO, Social Media, Content Marketing and Marketing Strategy.

Most of these experts are no longer using the word “trends”. What’s trending implies that it’s hot for a short time and then it goes away. (That’s what they said about Facebook and you can’t say a site that gets close to 2 BILLION active monthly users is a “trend”.) These are MANDATORY if you want to be found online. Ignore these at your peril. 

Look for “What You Need to Do” under each “truth” to help you plan and prepare for 2017.

Let’s start with SEO:

1. Google will keep changing their algorithm

“Google is trying to make its algorithm a mirror image of the heart, mind, soul and needs of the customer.” ~ Seth Besmertnik in Search Engine Journal.

It’s Customer-First marketing NOT keyword-first marketing. It’s all about the Customer Experience (or CX). Which brings me back to YOU MUST clearly identify and understand your Target Market. (Download the Free Workbook). Users want to solve problems. Once you’ve identified your perfect customers’ pain points, then you can give them the content that will help alleviate them. Yes, you still have to do keyword research, but more important is target market research.

What You Need to Do: Use this free workbook to create buyer personas – for both B2C and B2B businesses. Free Download: Define Your Target Market Workbook

2. Mobile-First

Mobile will dominate desktop when it comes to searches. Google has over 80% of all mobile searches. The first Mobilegeddon happened in April, 2014. Now, the next one will be January 10, 2017. ANY website with a popup ad on their mobile version of their website, WILL BE BLOCKED! I wrote about it in this post. 

Because of Google’s “mobile-first” stance, mobile sites have to have the SAME CONTENT as the desktop site. In other words, if you have a mini-version of your site that comes up when someone is on a tablet or smartphone, with minimal content, it will lose “authority” in mobile search results. Not good.

What You Need to Do: Visit your website on a mobile device.

Is there a popup? Do you have the same content that’s on the main desktop site? If not, contact your webmaster and make sure that…

  1. Popups are removed
  2. Your contact information is easily found
  3. It’s not just mobile-friendly or mobile-responsive, but it’s your full site content that comes up

3. Local Personalized Content – “near me”

If you’re a LOCAL BRICK-AND-MORTAR business, this is important. (If you are a local consultant without an office where you want clients to go to, then skip down to #4.) People will search for things like, “gluten free bakery near me”. If your business is not in GOOGLE MY BUSINESS with your actual brick-and-mortar location, you won’t come up. However, that doesn’t mean you have to add the words “near me” in your content. No. Google bases the search results on the user’s GPS and your listing in Google My Business.

What you need to do: Go to Google My Business and make sure your listing is accurate.

4. Voice Search – “OK, Google”

This is something to consider when doing the copy (static content) on your website. People don’t talk like they write. Whether they’re using their smartphone, Amazon’s Alexa, Siri, Google Home or other voice command system, they’ll ask a question. It’s up to you to have the answer to the questions your target market is asking!

What You Need to Do: A website audit.

  1. Go through your site and read the content in your main pages. Is it compelling enough to attract a visitor and KEEP THEIR ATTENTION? Does it answer their questions?
  2. Look at your meta tag descriptions – Is the question you are answering there?
  3. Go through your blog posts – are they all optimized? Do they have have the relevant keyword tags? Are they indexed in the right category? (And that’s not “uncategorized”.) Are the titles worded in the form of a question?

The best way to figure out what your target market is asking is to get to know them.

Make 2017 Your Best Year Ever!

5. Artificial Intelligence (AI) & RankBrain

Yep. Now machines are trying to do your thinking for you. Well, think about it. Sometimes when you’re looking for something, you’re not sure what to ask. You may enter several search terms in the box before you get the answer you want. Google’s new AI, RankBrain, will come up with “people also ask” with other similar questions that you may be asking yourself. All in attempts to provide you with the best answer to your question. It’s machine learning as it applies to search. The AI has the ability to learn and categorize information to accurately match a searcher’s query.

RankBrain, an artificial intelligence algorithm, modifies the weighting of other algorithms over time to place more importance on some than others.  It also plucks out the important keywords from questions or longer searches to be able to ‘understand’ questions and answer them as accurately as possible. ~ SEMRush

Search results on Google

In searching for “business plan”, below the paid ads, was the definition as well as related questions. The top box is called a featured “snippet”.

 

Now you must be asking, “How do I get my answers as the ‘featured snippet’. Here’s Google’s answer to that question:

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.

What You Need to Do: Identify the user’s intent.

What does the searcher expect to find when querying your keywords? Answers to their questions and problems. What are they asking? Use Q&A sites like Mosaic Hub and Quora to see what people are asking in your field of expertise.

6. Attract the RIGHT traffic, not just ANY traffic

Increase the right website trafficWhat good is a visitor if they’re NOT your target market? You should have Google Analytics installed on your website. Check it every month. This will give you the “bounce rate“. That’s a measurement of how long a visitor stays on your site. The right visitor will read the blog post then look for related content based on categories, recent posts and keyword tags. If someone lands on one of your web pages and sees that it’s not what they’re looking for, they’ll leave right away. The more times that happens, the higher your bounce rate will be. You want your bounce rate around 50%.

Plus, you want conversions. You want that perfect potential customer to land on your page, see what they need and grab it. You need the right calls-to-action in the right places to capture the right traffic and convert the right visitor in to a nice, warm lead. In your strategic plan, you want to think “Conversion Rate Optimization”.

A way to avoid a high bounce rate is to write for your target market with the search engine in mind. That’s in both your site’s main pages and your blog posts.

What You Need to Do: Really Understand Your Target Market

7. You can start RANKING in a few weeks

This used to take months! If you’re not on page 1 of Google search, do this:

  1. Publish relevant content — answering the questions that your target market is asking — in 3 blog posts a week
  2. Make sure you’re incorporate all of the tips listed on this page!
  3. Become active in social media,

And you can start ranking in weeks not months!

What You Need to Do: Blog 3 times a week and engage in social media.

8. Create Long-Form Content

I know many of you aren’t going to like this one. I know you struggle with coming up with 1, 300-500-word article a week never mind longer ones and more often!

What is long-form content? Well, this article is – sort of. At this point I’m at just over 1200 words*. The experts are recommending 2,000 to 4,000-word articles!

However, not just wordy articles. Offer information of INCREDIBLE VALUE. To whom? To your target market, of course! Yes, we’re back to that.

Remember, Google loves fresh content. Lots of it. Longer articles will stand out.

What You Need to Do: Write, write and write some more.

Blogger and copywriter service9. Rank for Authority in Your Field

Be known for authority in your field. All this writing will have an impact. You will rank for authority in your field. This is more than having your really nice LinkedIn profile coming up first when someone Googles your name. I love it when I ask someone, “How did you find me?” And they respond, “I Googled _________ and you came up.”

What You Need to Do: Show off your expertise and knowledge.

10. Don’t just Rely on SEO

In 2017, solely expecting SEO or search engine traffic to be the only marketing you do is recipe for failure. You can have the most optimized website, but if you’re not creating the fresh, relevant content that Google wants, AND you’re not participating in Social Media, you’re not going to get the results you need. Nothing is going to happen.

What You Need to Do: Diversify your marketing efforts by adding content marketing and social media.

11. Bonus! What still holds True

Besides the above 10 “truths”, the following aspects still apply for improved SEO:

  • Using images and video
  • Site speed – it has to load fast
  • No Flash
  • User-friendly link structure – easy to navigate
  • Links to your social media profiles
  • Sharing your pages and posts in your social media.

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Do you have any questions? Please comment below and I may use it in a Q&A video or future blog post.

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Top 10 Best Social Media News 12/23/16

It might be Christmas & Hanukkah week, but social media news doesn’t stop!

Here’s a tip: If you’re going to be away for the holidays, take a little time to write a couple of blog and a few social media posts and schedule out for the week. This will give you a consistent online presence. And, you never know when you’re target market will be relaxing with their phone or tablet just scrolling through Twitter, LinkedIn, Instagram or Facebook.

Here’s this week’s social media news you can use!

Make 2017 Your Best Year Ever!

“The change presents both an opportunity and a challenge for marketers.

On one hand, it gives businesses an extra way to get more exposure for their tweets – if search is no longer focused on chronology, but engagement, that means your best tweets are likely to have a longer life span as they’ll keep coming up in search results for that topic over a longer period of time.

But then, of course, that also means you need to be producing engaging tweets in the first place. No doubt this is already a key aim for all Twitter marketers, but this change will put more emphasis on generating tweet engagement.”  ~ Social Media Today

Are you making thes social media mistakes?

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This should give you a lot to think about over the holidays!

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3 Elements of an Effective Website that Produces Results

What does an “effective website” or “results” mean to you?

  • Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do?
  • Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your email list.
  • More sales?

That’s it! The bottom line – more sales!

The bottom line is sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website.

And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.

Usually when a small business owner hires someone to build a website for them, they want the best price around for what they think they need. You hired someone who told you that sure, they can build a WordPress website for you. Well, anyone can. That’s the beauty of WordPress. It’s fairly easy to construct a site, however, like when constructing a house you need 3 critical things:

  1. The foundation and walls – bricks, wood, paint, etc., aka the DESIGN.
  2. Functioning parts — plumbing, electrical, etc., aka the DEVELOPMENT.
  3. All the insides — furniture, appliances, decorations, etc., aka the COPY.

Each of these components, like in building a house, requires specific talents and skills to build a house that’s livable. Sometimes you find the perfect contractor or company who has all of the talents and skills needed. But, that’s rare and it may be expensive. Let’s break each one down….

A Web Designer

3 Elements of an Effective Website that Produces ResultsA designer is a very creative person who can take your logo and color scheme and create a beautiful online brochure. The designer might be a very talented graphic artist and make your site “easy on the eyes”, but can they write? Do they know the mechanics of creating effective calls-to-action, back it up, create a shopping cart and secure it from hackers? Sure you want to help out your relative who just graduated from design school, but in the end, you’re not going to have a site that works for you.

For instance, a realtor contacted me and asked me if I could determine why their website wasn’t coming up on the first page of Google. (Isn’t that everyone’s wish?) Well, the site was gorgeous. It was promoting a new condo in downtown Phoenix. There was no blog with fresh content touting the benefits and fun of living downtown. There was no way to capture leads. Yes, they had a contact form to setup a tour, but it wasn’t compelling enough. It lacked good copy.

A Web Developer

web developerThis is a techier person. They can figure out all the mechanical parts of the website. The developer will build a secure shopping cart, install all the proper plugins to make it secure, back it up and make it search engine optimized. They’ll make it easy to navigate, mobile responsive, and install all the widgets needed to engage the visitor. A developer may not have a eye for design and they probably aren’t creative writers. They usually put up the information that you give them – but is it effective copy?

I was asked to review a website and in reading their “about us” section, ran into the phrase “grown slowly”. It stopped me cold. Slowly? That’s a negative connotation. That word doesn’t need to be there. Just having “grown” is sufficient. It implies logical growth — from a mom and pop outfit to a company with over 50 employees.

There was another site that listed in their “about us” page why they stock the products that they’re selling. All text, no pictures. A designer would have added graphics or videos to make it more attractive.

The Copywriter

Good copy helps a target find what they want. Good marketing copy walks the visitor through a logical progression to exactly where you want them to go. It’s compelling, enthralling, enchanting. (Don’t laugh, it’s what you need!) It captures the visitor’s attention with eye catching, curiosity-piquing headlines and sub-headlines. It keeps the reader going with bullet points (people don’t like reading long sentences or paragraphs) and bold and italics for emphasis.

So where does this leave you?

Do you have a beautiful website that’s not working for you? FEAR NOT! It can be fixed! Even if you attempted to build it yourself, it’s OK to admit you’re not a designer, developer or a copywriter. You know your business! And that’s what you should focus on.

First, let’s start with a free 30-minute phone consult. I’ll also do an SEO check up for you! Click here to BOOK NOW!

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In conclusion, if you’re website is not effectively drawing potential customers in, then converting them, it’s nothing more than a really pretty online brochure. Don’t you think you should do something about it?

If you built it yourself and you want to still do it yourself, we can have a coaching session and I can walk you through the steps to improve your WordPress website. (If it doesn’t require the skills of a developer. In that case, I’ve got a few techies I can recommend.)

Make 2017 Your Best Year Ever!

Ready for a rewrite? Or would you like to focus on your business and leave the writing to me? Not Sure? Here are details…

 

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Q&A Video: What’s the Secret to Great SEO?

Everyone wants to know what the secret is to great SEO – search engine optimization — and coming up on the first page of Google search.

There are 3 simple steps to great SEO which I explain in this video:

Here’s the complete transcript of the video “What’s the Secret to Great SEO?”:

What's the secret is to great SEOStep 1 is to make sure your website is setup properly — optimized with effective title and meta tags. It should load quickly and have relevant external links. Optimize your site with relevant keywords.

Put yourself in your target market’s shoes. What are they going to enter into the search engine to find what you have to offer? Do keyword and target market research. I’ve got some resources available on my website to guide you through this process.

Step 2 is to become a content magnet by providing Google with fresh content at least weekly. Google is looking for fresh, relevant content written for the human reader. Write your blog posts for your target audience with the search engine in mind. Videos, podcasts and graphics also count as content. Make sure when you embed content on your blog that you summarize. The search engine only sees text and links.

Step 3 is to share the link to your content on social media – especially posting it “public” on Google+, so Google will index it in the search engine. Pin it on Pinterest – it takes the link with it. Share it on bookmarking sites like Digg & StumbledUpon. Those create legitimate backlinks to your site. Oh, and make sure you have share and follow buttons. The follow buttons are perfect external links that make it easy for people to follow you and the share buttons make it easy for visitors to share your content with their friends.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

Make 2017 Your Best Year Ever!

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Top 10 Best Social Media News Posts – November 25, 2016

Social media news doesn’t stop for the holidays! In fact, it’s jumping! Everything from #BlackFriday and of course, #SmallBizSaturday, businesses are taking advantage of the free tools that the social networks provide. This week in Social Media News

Here are this week’s top Social Media News Posts:

Note: the text next to the titles are my commentaries.

  1. Longer Tweets Are Here: All You Need to Know About Twitter’s 140 Character Update – Yay! What a pain it was to have to edit your tweet to make the 140 characters when adding a picture, RT or quoted tweet. Good move, Twitter!
  2. What B2B Marketers Can Learn From Their B2C Friends – I bet if you’re B2B (Business-to-Business) you ignore articles with tips for B2C (Business-to-Consumer). But if you think about it, you business customers are your “consumers”.
  3. How to Handle A Crisis On Social Media – Big or small, it only takes one unscrupulous competitor or one unhappy customer and you have a social media crisis on your hands. Here are some good tips on what to do and NOT to do.
  4. Instagram Adds Live-Streaming, Disappearing Messages – Looks like Instagram is trying to be more like SnapChat! Remember, the users of Instagram and SnapChat may not be your target market.
  5. Why – and How – to Map Out Your Customers’ Journeys [Template] – I say this over and over: you must put yourself in your potential customers‘ shoes from what they’re going to enter into the search box to when they’re going to buy. Here’s an article with some nice tips and a template. Print it out, write it out, map it out.
  6. Welcome to the Attention Economy [Infographic] – These statistics are astonishing, but true! You’re not just competing against your competitors. How do you stand out in a noisy world gone social?
  7. Market to Everyone, Reach No One – You need to find your niche. Otherwise, you’re wasting time, effort and money.
  8. 4 Keyword Selection Tips to Improve Your SEO Efforts – Do you want to get on the first page of Google? Then, your blogging needs to be written for the human reader with the search engine in mind.
  9. The #1 Marketing Lesson To Be Learned From The Presidential 2016 Election – How analytics played a huge roll in what the candidates posted on social media.
  10. Black Friday and Social Media – Boost Your Business – OK, I had to put at least one “Black Friday” related article!

This week’s social media news, like last week’s, shows you that you can’t afford to ignore social media marketing. If you’re unsure of HOW to do all this and not spend hours and hours doing it, then you need to get Social Savvy! Check out the resources we have to help you take control of your marketing and be effective.

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

Your Social Savvy Solution Members Only

Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current online marketing efforts.

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How Bad is Your SEO? Check it with this Free Tool

So you’re not coming up on the first page or Google search. Your SEO (Search Engine Optimization) is hurting. Maybe one of your competitors is coming up above you in organic search.

What are the doing right that you’re not doing?

Check out SEO Centro‘s SEO Analyzer. It’s free and you can check how your competition is doing too!

Enter your URL (web address) in the box and hit submit. It’ll will go check your site and give you a report. How bad is your SEO? check it with this free toolThe report will give you an both SEO and speed scores out of 100. 100 being the best. The higher the better. Below that you’ll see warnings and errors. These you’ll want to share with your webmaster. Usually they are easy fixes. In this example, they had too much content. Yes, there is such a thing as too much content on one page!

SEO test - Content

It also checks your social media interactions:

SEO test for Social Media
See, social media is important for SEO.

If you’re site doesn’t have the social media aspect setup correctly, it’s going to hurt your SEO. Fortunately, there are some free WordPress plugins that can help and it only takes a little bit of setup and you’re good to go!

  • SEO by Yoast – guides you in optimizing each blog post and page for SEO.
  • Official Twitter Plugin for WordPress – makes your pictures come up on Twitter so your tweet stands out when shared on Twitter.
  • JetPack – adds share buttons to the bottom of every post and page; has widgets for Twitter, Facebook and a Google+ badge connecting your Google+ page which makes Google happy. And we always want to keep Google happy!
  • Social Media Feather – adds social media follow buttons to the bottom of every blog post to make it easy for visitors to follow you on the social networks.

Look at the sidebar on the right of this page, those are widgets. They are also calls-to-action. At the bottom of this post you’ll see two sets of social media buttons, clearly marked for easy following and sharing.

You have to make it easy for people to do what you want them to otherwise they won’t do it!

Oh, and you need to have your social media profile pages setup so you can connect them properly. And if you’re not active on social media, it’s not going to look good if someone clicks on your Twitter link and sees that your page isn’t branded right and the last time you posted was 2 years ago.

Everything works together:

  1. A functioning website optimized for Google.
  2. Social media profile pages also optimized for their own internal search engines.
  3. Blogging at least once a week, 2-3 times a week is ideal.

You can’t expect to get good results if you don’t have all these factors in place.

So, if you’re just starting out…

  1. Watch the videos in this free social media marketing mini-course.
  2. Get our Social Media Success Pack to help you get started with everything from doing research on your target(s), to planning and branding.
  3. Take the Social Media Marketing Boot Camp 101 – you will learn how to set up your social media pages correctly and how each of the major networks work: Facebook, Twitter, Google+, Pinterest, LinkedIn & YouTube. Don’t worry, they’re easy to follow, step-by-step tutorials.

Even if you’ve been attempting online marketing for a while on your own, you may not be getting the results you could be getting.

Learning how to properly and effectively do online marketing is crucial to the success of your business.

Not sure what you need. Click here to schedule a free 30-minute phone consult and analysis of your current online marketing efforts.

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What you Don’t Know about Social Media can Hurt Your Business

It’s time to take Social Media Marketing seriously!

I see SO MANY small business owners making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because:

You don’t know what you don’t know!

Ignorance is no longer bliss!

You MUST get your social media act together!

This is what’s working against you when you ignore social media:

  • Your website, or any information about you, does not come up on the first page of Google when a potential customer searches for what you have to offer.
    • Tweets (from Twitter) come up in Google search.
    • Everything posted public on Google+ gets indexed in the Google search engine.
    • Sharing your blog posts on social media creates legitimate backlinks to your site, aiding with SEO.
  • No one knows who you are on social mediaNobody knows you who are.
    • Online posting, when done properly builds awareness that you exist.
    • Participating helps establish you as an expert in your field or industry.
    • Engagement helps you build relationships with potential customers and referral sources.
  • Potential customers feel they can’t trust you.
    • Having an incomplete Facebook page or LinkedIn profile is like having a sloppy lobby. No one wants to keep reading about you, let alone buy something.
    • Social Media helps build credibility and people buy from whom they know and trust.
    • Positive social media marketing builds a positive online image of your company.
  • You reputation suffers.
    • Your online reputation is the new word-of-mouth. Now instead of someone telling 10 friends, they tell 100 or even 1000!
    • You only get one chance to make a good first impression. And that applies to your Facebook page, Twitter profile, website, LinkedIn profile – everything!
    • You can’t just post your stuff! It’s not sell, sell, sell. It’s share, share, share. Offer some free tips and advice. You’ll gain respect and authority.

“Which is larger, that which you know or that which you don’t know?”

“That which I don’t know, I would think.”

“So then, it’s only wise that you seek that which you don’t know.”

 ~The Book of Mysteries by Johnathan Cahn (ad)

So now you’re probably thinking “I don’t know where to start!”
or “This is too overwhelming!”No need to be overwhelmed by social media marketing!

Yes, it is overwhelming and I understand where you’re coming from. However, you cannot continue to put your social media marketing on the back burner and expect your business to succeed!

Where to start depends on where you are in your business.

If you are just starting out and haven’t been doing much on social media, then the Social Media Marketing Success Pack is the best place to begin. It includes a bevy of useful resources that you can implementing right away.

If you’ve been doing it a while and not seeing good results or if you’ve set everything up but don’t know what to do with it, then you’re ready for the Social Media Marketing Boot Camp 101. You will learn, in 8 modules (less than 30 minutes each!), the basics about content marketing, blogging and the major social media networks. These tutorials are easy-to-follow and created for the least techie people out there. Watch them on your own time and at your own speed. Pause, rewind and view it again until you understand how it all works.

Learning how social media works properly is useful even if you’re planning on hiring an internal employee or an outside firm. Knowing how it’s done properly will help you monitor their work and understand the reports.

You’ve waited long enough. It’s time to get Social Savvy! Click here to view all the current resources.

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