Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time.
Your website is more than a pretty online brochure.
It’s a living, breathing, member of your team working to promote your business when you’re not. I recommend a WordPress website. It houses your company information in static web pages and it also houses your blog. Your blog is where you’re going to offer free advice, useful information, tips, something that your target market would be interested in. Solving a pain point of theirs or entertaining them.
The blog when shared on the social media networks, will drive visitors to your site. It’s up to your site to turn that visitor into a lead with a good call-to-action (CTA) to capture the lead. It’s where people give you their email address in return for joining your newsletter list and getting great tips once a month. Or you give them a free ebook, guide or whitepaper.
Give them something so they’ll give you their email address.
Once they do, you can market to them with blog posts, videos and special content to convert them into a sale. You can track what’s working and not working by your conversion rates and click-thru rates. Your site statistics and analytics tell you that.
Talk to your target market
Share your posts in groups and communities online. LinkedIn and Facebook have groups; Google+ has Communities. Read the group’s rules before joining and sharing. Respect them.
It’s about sharing not selling!
In your newsletter, share an excerpt of the blog post with “click here to read more” and that will get people back to your site.
The more time people spend on your site, the better the chances they’re going to do something!
If you’ve tried to create a website on your own and weren’t very successful, we can teach you how to do it right. You can build a WordPress site on your computer then upload it to your web host.
Even if you had someone create your WordPress site, you should really know how to update, manage and maintain it.