Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting on social media, but if your website isn’t set up right, if you’re NOT capturing leads, getting conversions, or sales, somehow, all your efforts are for naught. You’re wasting your time. Worse yet, a bad, ugly, or non-functioning website is hurting your business!
Your website needs to be more than an online brochure!
It should be a living, breathing member of your team working to promote your business when you’re not. I recommend a WordPress website. It houses your business’s information in static web pages and also holds your blog. Your blog is where you’re going to offer free advice, useful information, tips, and something that your target market would be interested in, whether solving a pain point or entertaining them. Additionally, you are showcasing your E-E-A-T! Besides that, your blog content is what the evolving AI-Search Tools cite when someone is asking questions about what you have to offer.
Is your website optimized for the AI search bots?
When shared on social media, the blog will drive visitors to your site. Moreover, the AI-Search bots will cite your content as it’s picked up in the social networks. Therefore, it’s up to your site to turn that visitor into a lead or sale with a good call-to-action (CTA) to capture the lead. It’s where people give you their email addresses in return for joining your newsletter list and getting great tips once a month. Or, you give them a free ebook, guide, or whitepaper. Make it easy for them to do what you want them to do!
Give them something so they’ll give you their email address.
Once they do, you can market to them with blog posts, videos, and personalized content to convert them into a sale. You can track what’s working and not working by your conversion rates and click-through rates. Your site statistics and analytics tell you that.
Your Website Matters to Google!
Next to your website, your Google Business Profile (GBP) is the second most important element of your business’s digital marketing. Furthermore, they work together! Think of your website as an extension of your GBP and your GBP as an extension of your website. Your GBP is how Google verifies that you’re a legit business — whether a local brick-and-mortar, ecommerce, service-area, or consultant. A poorly set-up website hurts your SEO and now your Answer Engine Optimization (AEO). The same goes for an incomplete GBP.
I can help you get these vital elements of your digital marketing set up! Click here to book a FREE Zoom consult.
Talk to your Target Market
Share your posts in groups and communities online. LinkedIn and Facebook have groups; Reddit has “subreddits,” which are special-interest communities. Read the group’s rules before joining and sharing. Respect them.
It’s about sharing not selling!
In your newsletter, share an excerpt of the blog post with “click here to read more,” and that will get people back to your site.
The more time people spend on your site, the better the chances they’re going to do something!
If you’ve tried to create a website on your own and weren’t very successful, we can help you get it right! Book a FREE 15-minute Zoom call for a FREE analysis!
Even if you had someone create your WordPress site, you should learn how to update, manage, blog, and maintain it.
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