You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
Video is hot! People are more likely to sit and watch a video than to read an article.
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
Having a written social media strategy for marketing your business is your guide to effective social media marketing. If it’s not written down, it doesn’t exist. Even on a whiteboard. It’s also not set in stone. Your strategy and tactics will change based on your site statistics, analytics and social media insights. In this Facebook… Read more Social Media Strategy vs Tactics for Promoting Your Business