social media marketing strategy

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, calling what you’re going through a “business slump” is an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back old ones — without spending

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You

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