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What is inbound marketing

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and […]

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X - formerly known as Twitter

11 Easy Ways to Grow Your X (Formerly Twitter) Followers & Get Noticed

Why bother with Twitter? Because you want exposure and SEO (Search Engine Optimization). Simple. You want to build a following or a “platform”. Twitter is great if you blog or create content regularly and you want to drive people to your website. Yes, it’s very political, but it’s still a strong network for exposure. Politics

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how to avoid getting locked out of your social media

How to Avoid Getting Locked Out of Your Social Media (or Your Website)

Did an employee or intern leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter account was set up by an employee using her work email address. She’s no longer

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Why Social Media is Important for Customer Service

It’s unfortunate that many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — and specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. Back when he first opened, someone wanted to book a party and had a question. The contact form

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