Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they […]
The Social Savvy Consumer Read More »
Did an employee or intern leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter account was set up by an employee using her work email address. She’s no longer
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
It’s unfortunate that many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — and specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. Back when he first opened, someone wanted to book a party and had a question. The contact form
Why Social Media is Important for Customer Service Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, now more than ever this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
This is how to use the New Twitter organically to gain exposure & SEO. I added the word “organically” to the title — which means free — that is un-paid marketing. A small business owner can spend a lot of money doing marketing online and not get the results they want. Thus, my purpose is
How to Use the New Twitter Organically to Gain Exposure & SEO Read More »
Ever since the start of the social media marketing revolution, customer service went real-time. People are more likely to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you actually talked to a live person when calling customer service or tech support? At least
Customer Service and Social Media: Are You Losing Sales? Read More »
Twitter is now X and TweetDeck is no longer a FREE tool, but only available with the paid subscription. It’s now called “XPro”. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post into the future.
Video: How to Survive Twitter: Manage it with TweetDeck Read More »
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more. However, what today’s social media marketing allows you to do is to build a following
What Startups Need to do for Grand Opening Success Read More »
Everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s why… In this
Can your Facebook Page Initially Serve as your Website? Read More »
