For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually […]
How to Gain Exposure with What Will Be Trending in August Read More »
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and perseverance. Yes, the 9 Ps of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off the cuff, or trying to take shortcuts.
How Effective Is Social Media for Generating Quality Leads? Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach your target market. Not taking time to determine this results in marketing that doesn’t work, time wasted, and frustration. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put,
B2B vs B2C Which Social Network Should You Use? Read More »
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your
5 Reasons Why your Social Media Marketing isn’t Working Read More »
The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts, and the networks regularly purge fake and bot accounts. You also don’t want to spend valuable ad money to grow your following. Moreover, it’s a waste of money. Followers are finicky.
Social Media: How to Grow Your Following, Exposure, and Reach! Read More »
One of my clients asked me whether it would be worth creating Wikipedia pages for her and her husband. I had my doubts, so I quickly responded that LinkedIn was more powerful, as are Reddit and YouTube. However, that got me thinking. Not knowing much about the intricacies of Wikipedia, I thought I’d ask Claude…
Is Creating A Wikipedia Page Worth It? Read More »
Your online brand, image, or reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job Googled her name, and a sad story of a little girl who was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about
Social Media and Your Personal Online Brand Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line: more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.
3 Elements of an Effective Website that Produces Results Read More »
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
Should I have a Blog on my Website? Read More »
Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to spend time planning the party and have no one show up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be: a seminar, webinar, open
How to Promote Events Using Social Media: Before, During & After Read More »
