For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August?
How to Use this List to Take Advantage of What’s Trending
“Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually trend on the first day of the week. Days usually start trending early in the morning. So when scheduling posts, have them go out first thing on the day.
I post these at the end of each month so you know what’s going to trend in the upcoming month. This will make it easy for you to plan how you can spin your marketing message to take advantage of and gain exposure. You can create a fun or promo message, write a blog post — especially if it relates to your business — or just show your support.
This will also help you create a content or editorial calendar for your blog and/or social media posts. You can use them on other networks, but just know that these really don’t “trend” on other networks like they do on X (formerly known as Twitter) — maybe on Instagram.
Below are August days. Here are the 3 Calendars that I go to for this info. They have most of the observances linked to the organizations or history of the observance or awareness days. This is just a few of them. Visit the calendars for the full lists.
Keep in mind, unless politics is your business, keep yours to yourself on your company’s social media profiles. Keep business and personal separate. You never want to alienate one side or the other.
August Observance & Awareness – Plan & watch for them trending on Twitter:
You can also use the scheduling tool, Sendible (affiliate link), to post to other social media networks like Facebook, Instagram & LinkedIn. Though trends really don’t work as they do on Twitter, it is still relevant to post regarding these observance and awareness days.
- Happiness Happens Month
- National Wellness Month
- National Dog Month
- Family Fun Month
- National Catfish Month
- National Eye Exam Month
- National Golf Month
- National Water Quality Month
- Romance Awareness Month
- National Goat Cheese Month
- National Sandwich Month
- Get Ready for Kindergarten Month
- Black Business Month
- National Immunization Awareness Month – should be interesting with COVID-19 vaccine!
- Children’s Eye Health and Safety Month
- Cataract Awareness Month
- International Peace Month
- Medic-Alert Awareness Month
- Motorsports Awareness Month
- Spinal Muscular Atrophy Awareness Month
- National Back to School Month
Trending Weeks:
- International Clown Week – First Week
- Simplify Your Life Week – First Week
- World Breastfeeding Week – First Week
- National Fraud Awareness Week – First full week
- Stop on Red Week – First Full Week
- National Farmers Market Week – First week in August
- National Bargain Hunting Week – Second Week
- National Night Out – Second Week
- National Health Center Week – Second Week
- Exercise with Your Child Week – Second Week
- National Motorcycle Week – Second full week in August
- Startup Advocacy Week — Second full week in August
- National Resurrect Romance Week – Second Full Week in August
- Elvis Week — Week of August 16
- National Aviation Week – Always during the week of Orville Wright’s Birthday, August 19
- Drive Sober or Get Pulled Over – Third Week (2 weeks before and through Labor Day)
- Be Kind to Humankind Week – Fourth Week
Days – Remember, they usually trend in the morning!
Use the Sendible scheduler to plan — works for all social media networks (affiliate link).
1 – Respect for Parents Day
Congressional Startup Day – for entrepreneurs to connect with their lawmakers – changes annually
National Play Outside Day – Every First Saturday
National Minority Donor Awareness Day
American Family Day
National Girlfriends Day
World Lung Cancer Day (Stop Smoking!)
International Mahjong Day
Friendship Day
Sunflower Day – First Saturday in August
National Mustard Day – First Saturday
Summit Day — Go hike a mountain! – First Saturday (Be aware of the heat in Arizona!)
National Veterans and First Responders (VFR) Day – First Saturday
2 – National Coloring Book Day
Sandcastle Day – First Saturday
International Hangover Day – the Day after International Beer Day
3 – National Watermelon Day
National Sisters Day – First Sunday
National Grab Some Nuts Day
American Family Day – First Sunday
National Friendship Day – First Sunday
4 – National Coast Guard Day
National Chocolate Chip Cookie Day
National Night Out – First Tuesday in August
5 – National Work Like a Dog Day
World Calligraphy Day
National Oyster Day
6 – National Root Beer Float Day
Fresh Breath Day
National Wiggle Your Toes Day
National IPA Day – first Thursday
7 – Purple Heart Day
International Beer Day – First Friday in August
Lighthouse Day
National Water Balloon Day – First Friday in August
International Forgiveness Day
8 – Happiness Happens Day
National Dollar Day
International Cat Day
Global Sleep Under the Stars Night
Bowling Day – 2nd Saturday
Garage Sale Day – 2nd Saturday
International Infinity Day
9 – National Book Lovers Day
International Day of the World’s Indigenous People
International Co-working Day
10 – National Lazy Day
Agent Orange Awareness Day
National S’mores Day
National Spirit of ’45 Day — Honors the can-do attitude of an entire generation affected by the trials and hardships of World War II. (2nd Sunday)
World Lion Day
11 – National Sons’ and Daughters’ Day
National Presidential Joke Day – this should be interesting. Note: I don’t recommend leaning in any particular political direction when it comes to business. (Unless, of course, it is your business!)
Play in the Sand Day
12 – International Youth Day
National Vinyl Record Day
World Elephant Day
National Middle Child Day
National Bowling Day
13 – Left-Handers Day
National Filet Mignon Day
14 – V-J Day – On this day in 1945, news broke around the world that the Imperial Government of Japan would surrender, ending a long, grueling world war.
National Navajo Code Talkers Day
15 – Relaxation Day
Leathercraft Day
16 – Tell a Joke Day
Airborne Day
Elvis Presley Day
Roller Coaster Day
National Rum Day
17 – National Nonprofit Day
Thrift Shop Day
National I Love My Feet Day — get a foot bath!
National I Love My Feet Day
Black Cat Appreciation Day 
18 – Fajita Day
19 – World Humanitarian Day
World Photography Day
World Honey Bee Day
Bow Day
Aviation Day
National Potato Day
20 – Radio Day
World Mosquito Day
21 – Senior Citizens Day
International Day of Remembrance and Tribute to the Victims of Terrorism
22 – Tooth Fairy Day
Be an Angel Day
23 – International Day for the Remembrance of Slave Trade and its Abolition
Ride the Wind Day
National Cuban Sandwich Day
24 – Vesuvius Day
Waffle Day
Independence Day of Ukraine
25 – Second Hand Wardrobe Day
National Banana Split Day
Kiss and Make-Up Day
26 – National Dog Day
Women’s Equality Day
National Webmistress Day — Yay, Me! Though I prefer to be called a Webmaster!
27 – Just Because Day
28 – Red Wine Day
Bow Tie Day
29 – International Day Against Nuclear Tests
30 – International Day of the Disappeared
National Beach Day
Grief Awareness Day
31 – National Eat Outside Day
I hope these give you some ideas to help get exposure for your business. Get used to doing this every month and you’ll be able to plan ahead easily.
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