Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites ranked […]
Are Google Core Web Vitals Still Important? Read More »
Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as the insights
Why You Should Care About Analytics and Insights Read More »
Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see
Successful Digital Marketing Starts with SMART Goals and Metrics Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website,
Why is it Important to Focus on What Your Target Market Wants? Read More »
When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York, and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
What is Evergreen Content and Why Do You Need it? Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and
5 Target Market Personas for Nonprofits to Succeed Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now, you’ve got the AI search engines like ChatGPT, Gemini, and Perplexity! The challenge for the small business owner is… “The future of organic search will be shaped by LLMs [Large Language
SEO Best Practices to Increase Website Traffic Read More »
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of
What is a Landing Page and What Makes an Effective One? Read More »
