Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something and then had to step away before it was finished.
But what if your business blog was not a chore, but an asset?
As Mikal E. Belicove points out in the video below, how the benefits of business blogging far outweigh the hurdles. When you blog you…
- Control the message about your business that your clients see
- Share your news at your own pace
- Shape content to fit what your clients need to know
- Add personality that distinguishes you from your competitors
- It’s pretty much free — it just takes a little sweat equity
- Solve potential customers‘ problems and pain points
- Keep visitors on your website longer, hence, helping with SEO
- Give Google the fresh, relevant content that it seeks
- Answer the questions potential customers are asking
- Establish yourself as an expert in your field or industry
- Build trust and credibility
People buy from whom they know and trust.
So What’s Holding you Back?
- Don’t think you have enough stories? Create hypothetical situations. “Don’t let this happen to you!”
- Can’t blog? I can teach you how to blog on WordPress in an hour.
- Can’t write? Can you talk? Try videos or podcasts. Embed them in a blog article then use the script as the text for the blog
Testimonials are not enough. Tell the stories behind the testimonials.
- What was the customers’ problem?
- How did you solve it?
- Is it a problem that other people might have?
Related: What does your About Page say about you and your company?
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