Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can do the same for your business. Starting a blog that shares your company’s story means you have a willingness to overcome the hurdles in your way: time, learning curve, and fear of failure. We’ve all started something and then had to step away before it was finished, right?
But what if your business blog was not a chore, but an asset?
As Mikal E. Belicove points out in the video below, the benefits of business blogging far outweigh the hurdles. When you blog, you…
- Control the message about your business that your clients see
- Share your news at your own pace
- Shape content to fit what your clients need to know
- Add personality that distinguishes you from your competitors
- It’s pretty much free — it just takes a little sweat equity
- Solve potential customers‘ problems and pain points
- Keep visitors on your website longer, hence helping with SEO
- Give Google the fresh, relevant content that it seeks
- Answer the questions potential customers are asking
- Establish yourself as an expert in your field or industry
- Build trust and credibility
People buy from whom they know and trust.
The Benefits of Business Blogging
So What’s Holding You Back?
- Don’t think you have enough stories? Create hypothetical situations. “Don’t let this happen to you!”
- Can’t blog? I can teach you how to blog on WordPress in an hour.
- Can’t write? Can you talk? Try videos or podcasts. Embed them in a blog article, then use the script as the text for the blog
Testimonials are not enough. Tell the stories behind the testimonials.
- What was the customer’s problem?
- How did you solve it?
- Is it a problem that other people might have?
Related: What does your About Page say about you and your company?
A Good Story Captivates
A good story captivates your audience. In this video, Jay Acunzo explains what you need to change in your communication style…
Do you speak in “clip art”? Not good enough. Or, do you speak in “stock photography”? It can be better. Speak in film. Plant a person in a time and a place, then tell the story. Effective storytellers communicate in film.
If you don’t feel you can be a good storyteller, we can talk about my copywriting services. In that case, you, the topic expert, write the main content of a blog post, and I, the SEO copywriter and storyteller, edit it and publish it on your website’s blog.
Get it on Amazon Kindle
