Giselle Aguiar - AZ Social Media Wiz

The AI Evolution in Digital Marketing: Strategies on How to Adapt & Adopt

Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt

Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI […]

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How to Create Your ONLINE BRAND with SOCIAL MEDIA

Branding, Social Media Marketing / Giselle Aguiar

What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you

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What You Need to Know about ECOMMERCE

eCommerce / Giselle Aguiar

So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips on how to be successful, whether it’s your main source of income or a side hustle. Pros and cons of eCommerce businesses: Pros: Cons: The next question is, where

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How to RANK on GOOGLE and Get the Results You Want

Google, SEO, Social Media Marketing / Giselle Aguiar

Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register

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Carve out the TIME to do Your MARKETING SUCCESSFULLY

Marketing, Social Media Marketing / Giselle Aguiar

When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record

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When is the BEST TIME to POST on SOCIAL MEDIA?

Content Marketing, Social Media Marketing / Giselle Aguiar

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re

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target market - focus on people first in your online marketing

What’s Your NICHE? And Why You Need One

Marketing, Social Media Marketing / Giselle Aguiar

If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one

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How to Avoid Getting Locked Out of Your Social Media (or Your Website)

Social Media Marketing, Social Media Networks / Giselle Aguiar

Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by

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Google’s AI Overviews and How Reviews Factor In

GOOGLE and AI SEARCH: How REVIEWS Factor In

Search Engine Optimization / Giselle Aguiar

In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about here. You may have noticed Google’s AI Overviews (AIOs) when you do a Google search. When it comes to Search Engine Optimization (SEO), Google is still the main, go-to search engine.

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What Does Your ONLINE IMAGE Say About You?

Branding, Social Networks, Websites / Giselle Aguiar

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they

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Author name: Giselle Aguiar