When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made […]
5 Types of X (Formerly Twitter) Users – Which Are You? Read More »
What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor — potential customer — to do when they land on your website. It could be: A “conversion” isn’t just about making a sale — it involves any essential action a visitor takes
How Is Your Conversion Rate? Here Is Important Advice On How To Improve It Read More »
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you
What you Need to Know about Creating Buyer Personas Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X (Formerly Twitter) Read More »
It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out. Relax. Your business won’t fail if the account is down for a bit. It will still show in search results. You may just have lost the ability to access your Google
It Happened! Your Google Account Was Suspended! Don’t Worry! Here is How to Fix It… Read More »
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too
Successful Social Media Marketing Starts with Goals and Metrics Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able
5 Target Market Personas for NonProfits Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
