What’s Your Niche?

Do you even have one?

If anyone can buy your product or service, then no one will – unless you identify your target!

Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly.

  • Demographics:
    • Age
    • Gender
    • Children/Family
    • Culture/Race
    • What's Your Niche?Location – local, national, global
    • Income
    • Education
  • What do they do for a living?
    • Seniority level
    • Entrepreneur
    • Small Business or corporate?
    • Worker
  • Interests & motivations
  • Wants, dreams & desires
  • Style
  • Health conscience?
  • What does a day in their life look like?
  • When are they ready to buy?
    • How much education do they need before they make
      a decision?
    • Where, how, when are they going to do their
      research?
    • What do they look for?
      • Credibility
      • Knowledge of the business

Similarity to the target audience – If they think you’re like them, they think you can understand them and their situation better. ~Andrew Spence

Put yourself in your target market's shoes. To be able to reach your potential customers, you need to get to know them. Social Media is the best way to do this! You can see what they like and share. You can build relationships, ask them questions and provide the answers.

You need to put yourself in their shoes to figure out what are they going to enter into the search box to find what you have to offer.

You also have to consider your competition.

If you’re in a competitive industry like Real Estate, Financial Planning, Accounting, Health and Wellness, etc., you have to really find your niche! What makes you different from the other guy who’s offering the same thing you are.

If you find your niche, and stick to it, you’ll be successful.

Sometimes you need someone with an objective point of view to help you define your target. Once that’s done, you have to do research to see what their online habits are, which networks to they frequent the most, what types of article do they read. We can help with this. Contact us for a free 30-minute phone consultation and analysis.

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