If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B.
Who’s Your Niche?
If anyone can buy your product or service, then no one will – unless you identify your target!
Who’s your perfect customer?
You need to create a target market persona. Give the person a name. Define everything clearly. Create a persona.
- Demographics:
- Age
- Gender
- Children/Family
- Culture/Race
- Location – local, national, global
- Income
- Education
- What do they do for a living?
- Seniority level
- Entrepreneur
- Small Business or corporate?
- Worker
- Interests & motivations
- Wants, dreams & desires
- Style
- Health conscience?
- What does a day in their life look like?
- When are they ready to buy?
- How much education do they need before they make
a decision? - Where, how, when are they going to do their
research? - What do they look for?
- Credibility
- Knowledge of the business
- How much education do they need before they make
Similarity to the target audience – If they think you’re like them, they think you can understand them and their situation better.
Andrew Spence
To be able to reach your potential customers, you need to get to know them. Social Media is the best way to do this! See what they like and share. Furthermore, build relationships, ask them questions and provide the answers.
You need to put yourself in their shoes to figure out what are they going to enter into the search box to find what you have to offer.
You also have to Consider your Competition.
If you’re in a competitive industry like Real Estate, Financial Planning, Accounting, Health and Wellness, etc., you have to really find your niche!
What’s Your Unique Selling Proposition?
Here are some questions that you need to consider…
- Is your product or service unique? How so?
- What problem are you solving?
- What’s your target market‘s pain point(s) that your product or service will alleviate?
- Do a SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats
- What makes you different from the other guy who’s offering the same thing you are?
Moreover, if you find your niche, and stick to it, you’ll be successful.
Sometimes you need someone with an objective point of view to help you define your target. Once that’s done, you have to do research to see what their online habits are, which networks to they frequent the most, what types of article do they read. We can help with this.
