What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something…

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and…

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan…

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market….

What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying…

When two large retailers call the 2024 holiday sales season “ongoing uncertainty”, surely the small business retailer or e-commerce store will find it challenging….

Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Some time ago, a gal…

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or…

Content is still king! You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for…

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it…

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? For example, one of…

WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the…

Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to…

Someone once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network…

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is…

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active…

What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor —…

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″…