In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about…

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or…

Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes…

How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO…

Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed…

Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways…

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it…

Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of…

Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t…

Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop,…

Has your Facebook page — your business page — been hijacked or hacked? Can you no longer manage it? Do you see some foreign…

30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters,…

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….

April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their…

Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service….

Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do…

This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley….

With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…

Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…

A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…

The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…

How is your business different from the other guy, down the street who does what you do? Or the other business that comes up…