Digital Marketing Blog
Digital marketing veteran with over 30 years of experience, Giselle Aguiar, shares invaluable tips & articles on AI Search, Local SEO, Google, WordPress Websites, Social Media & Content Marketing to help your small biz thrive.
Can Your Business Survive without Social Media Marketing?
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t…
How to Keep your Digital Marketing Going if you get Busy
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop,…
Help! My Facebook Page Was Hijacked! How it Happened and What to Do
Has your Facebook page — your business page — been hijacked or hacked? Can you no longer manage it? Do you see some foreign…
The History of the Internet (1995-Present)
30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters,…
How to get the Right Visitors to Your Website
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…
Are People Who Need You Finding You?
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….
Why Social Media is Important for Customer Service
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service….
What is the new “E” in Google’s E-E-A-T that will Help You Rank?
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do…
Building Trust & Credibility in a World of Fake News
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…
Video and Social Media Marketing Distribution Roadmap
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…
Top 3 Ways to Love Your Business Blog so it Actually Works for You!
A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…
How to Improve the User Experience on Your Website to Increase Conversions
The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…
12 LinkedIn Dos and Don’ts
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan
Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…
Should you Outsource your Social Media Marketing?
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…
Customer Service and Social Media: Are You Losing Sales?
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…
What You Need to know to Plan Your Online Marketing for Success
Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help…
Social Media Marketing Strategy: Think Like Your Target Market
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business….
What Startups Need to do for Grand Opening Success
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy…
24 Foolish LinkedIn Mistakes and How You Can Fix Them Now
Google and the AI search bots consider LinkedIn one of the top referral sites for information on professional people. If someone googles your name,…
What is a Social Media Emergency? (And What to Do About it!)
Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social…
Save Time and Help Your Business Grow with Email Marketing Automation
You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your…
Can your Facebook Page Initially Serve as your Website?
Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool?…
How to Gather Helpful Data from Google Search Console
The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are…
