You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for…

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal…

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach…

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people…

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here…

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing…

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote…

No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is…

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections…

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites,…

You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just…

One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry”…

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens…

The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my videos, or taken any of…

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website,…

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them,…

You know that social media marketing is important to promote your business, however, you don’t have the time to do it all yourself. What…