30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters,…

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….

Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service….

Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do…

With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…

Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…

A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…

The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…

Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…

No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…

Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…

Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help…

One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business….

How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy…

Google and the AI search bots consider LinkedIn one of the top referral sites for information on professional people. If someone googles your name,…

Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social…

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your…

Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool?…

The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are…

LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If…

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what…

Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king!…