What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying…

Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Some time ago, a gal…

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…

Content is still king! You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for…

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? For example, one of…

WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the…

Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to…

Someone once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network…

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active…

What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor —…

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″…

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…

It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out….

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…

Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish…

One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business…