Digital Marketing Blog
Digital marketing veteran with over 30 years of experience, Giselle Aguiar, shares invaluable tips & articles on AI Search, Local SEO, Google, WordPress Websites, Social Media & Content Marketing to help your small biz thrive.
How to Measure Your Social Media Marketing SUCCESS ROI or KPI?
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing…
GET FOUND On Social Media – they’re as Powerful as Google
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival…
Local SEO Tips to BE SEEN and GET FOUND
What does search engine optimization, Local SEO, look like for local, brick-and-mortar businesses in this day of AI search? Between Google, AI, schema, backlinks,…
What Could Go Wrong When BUILDING YOUR OWN WEBSITE?
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build…
So many SOCIAL MEDIA Networks! Which are Best for Exposure?
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with…
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know…
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the…
How to get AI-SEO for a new WEBSITE or a Neglected One?
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about…
Why You Need to Ensure Your WORDPRESS WEBSITE is SECURE
The last thing you need when you’re trying to run your business is to discover that your WordPress website was hacked. More than likely,…
SOCIAL MEDIA: Where You Need To Be For AI EXPOSURE
In these days of AI search bots, you want your content to be cited. Thus, your content needs to be on the platforms that…
What You Need to Know About LINKEDIN and AI SEARCH BOTS
Would you believe that LinkedIn and AI Search Bots are the latest hot couple? As I’ve been researching how the AI search tools like…
Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt
Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search,…
How to Create Your ONLINE BRAND with SOCIAL MEDIA
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into…
What You Need to Know about ECOMMERCE
So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are…
How to RANK on GOOGLE and Get the Results You Want
Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google…
Carve out the TIME to do Your MARKETING SUCCESSFULLY
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they…
When is the BEST TIME to POST on SOCIAL MEDIA?
I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your…
What’s Your NICHE? And Why You Need One
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you…
How to Avoid Getting Locked Out of Your Social Media (or Your Website)
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website…
GOOGLE and AI SEARCH: How REVIEWS Factor In
In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about…
What Does Your ONLINE IMAGE Say About You?
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or…
Planning Your Social Media Marketing is an Important Step for Success
Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes…
What is Search Intent? How to Think Like Your Target.
How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO…
Google is Still King, But You Need to Be Visible Elsewhere
Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed…
Elevate Your Video Marketing with These Updated Creative Ideas
Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways…
