If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them,…

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website,…

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of…

You know that social media marketing is important to promote your business; however, you don’t have the time to do it all yourself. What…

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO),…

The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any…

What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting…

It’s been said that if you fail to plan, you plan to fail. Given that, when you plan your marketing, what are you planning…

A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just…

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan…

LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then…

You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…

Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in…

I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your…

To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of…

Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing,…

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a…

Digital Marketing is in the midst of an AI evolution that’s changing how people search, how content is cited, and how small businesses market…

Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting…

Are you a professional or wanna-be influencer? Did you know that you can have a professional profile on Facebook? Furthermore, you can upgrade to…

Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I…

Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely,…