In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile,…

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…

Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing…

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what…

When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t…

Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal…

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now,…

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to…

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here…

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for…

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each…

One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business…

Many small business owners complain, saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just…

Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections…

There is a new challenge in Local SEO: the AI Chatbot. For a long time, the advice for getting found online was simple: write…

No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The…