April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners…

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed…

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…

What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active…

Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile,…

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…

Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing…

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what…

When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t…

Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal…

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now,…

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to…