Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same…

Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…

No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…

Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing…

Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help…

One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business….

How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy…

Google and the AI search bots consider LinkedIn one of the top referral sites for information on professional people. If someone googles your name,…

Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social…

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your…

Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool?…

The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are…

LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If…

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what…

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or…

Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king!…

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media…

Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social…

YouTube is the 2nd largest search engine next to its parent Google. Learn how to optimize your channel and videos to reap the benefits…

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors…

What does your About Page say about you? Not just your company, but you and your team (if you have one). The “About Us”…

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with…