Digital Marketing Blog
Digital marketing veteran with over 30 years of experience, Giselle Aguiar, shares invaluable tips & articles on AI Search, Local SEO, Google, WordPress Websites, Social Media & Content Marketing to help your small biz thrive.
What is the Right Selling Ratio on Social Media?
To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of…
How Often Should You Blog for Marketing Success?
Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing,…
Do You Want to go Viral? Tell Stories that Provoke Emotions
Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a…
The AI Evolution in Digital Marketing: How to Adapt & Adopt for Exposure
Digital Marketing is in the midst of an AI evolution that’s changing how people search, how content is cited, and how small businesses market…
A Successful Company has a Website that is Useful
Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting…
How to Upgrade to a Professional Profile on Facebook for More Reach!
Are you a professional or wanna-be influencer? Did you know that you can have a professional profile on Facebook? Furthermore, you can upgrade to…
When Outsourcing – Keep it Local
Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I…
How to Write Awesome, Powerful Headlines for Your Blog
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely,…
AISEO Title Tip: “Home” is not Your Company Name
The NEW Challenges of Marketing on FACEBOOK & How to Overcome Them
AI Search for 2026: What to Expect and What to Do Now
What do the New SEO ACRONYMS Mean? Decoding the Abbreviations of AI SEARCH
Digital Immortality: What Happens to Social Profiles When Users Die?
Why I Prefer WordPress for Websites
How Much Should a New Business Have in its MARKETING BUDGET?
5 Reasons Why Your MARKETING is FAILING and How to FIX the Problem
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make…
Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google
Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading…
What You Need to Know to Beat the COMPETITION Online
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s…
11 EASY Ways to GROW Your X FOLLOWERS & Get Noticed
Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be…
The Magic Formula You Need to Know for ONLINE MARKETING SUCCESS
You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and…
How to Measure Your Social Media Marketing SUCCESS ROI or KPI?
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing…
GET FOUND On Social Media – they’re as Powerful as Google
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival…
Local SEO Tips to BE SEEN and GET FOUND
What does search engine optimization, Local SEO, look like for local, brick-and-mortar businesses in this day of AI search? Between Google, AI, schema, backlinks,…
