Digital Marketing Answers
You’ve got questions; I’ve got answers! I’m Giselle Aguiar, a digital marketing veteran with over 30 years of experience. In this blog, I share invaluable tips, articles, and frequently asked questions on AI Search, Local SEO, Google Search, Google Analytics, eCeommerce, WordPress Websites, Social Media & Content Marketing to help your small business thrive.
Podcasting: What You Need to Know to Get Started
You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…
How to Use Visual Marketing to Boost Your Brand and Sales
Everywhere you look, you see visual marketing: pictures, photos, graphics, animations, and/or videos. For instance, did you know that YouTube videos appear frequently in…
What You Need to Know to Build a Website that Works
I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your…
What is the Right Selling Ratio on Social Media?
To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of…
How Often Should You Blog for Marketing Success?
Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing,…
Do You Want to go Viral? Tell Stories that Provoke Emotions
Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a…
The AI Evolution in Digital Marketing: How to Adapt & Adopt for Exposure
Digital Marketing is in the midst of an AI evolution that’s changing how people search, how content is cited, and how small businesses market…
A Successful Company has a Website that is Useful
Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting…
How to Upgrade to a Professional Profile on Facebook for More Reach!
Are you a professional or wanna-be influencer? Did you know that you can have a professional profile on Facebook? Furthermore, you can upgrade to…
When Outsourcing – Keep it Local
Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I…
How to Write Awesome, Powerful Headlines for Your Blog
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely,…
AISEO Title Tip: “Home” is not Your Company Name
The NEW Challenges of Marketing on FACEBOOK & How to Overcome Them
AI Search for 2026: What to Expect and What to Do Now
What do the New SEO ACRONYMS Mean? Decoding the Abbreviations of AI SEARCH
Digital Immortality: What Happens to Social Profiles When Users Die?
Why I Prefer WordPress for Websites
How Much Should a New Business Have in its MARKETING BUDGET?
5 Reasons Why Your MARKETING is FAILING and How to FIX the Problem
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make…
Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google
Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading…
What You Need to Know to Beat the COMPETITION Online
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s…
11 EASY Ways to GROW Your X FOLLOWERS & Get Noticed
Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be…
The Magic Formula You Need to Know for ONLINE MARKETING SUCCESS
You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and…
