One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business…

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for…

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal…

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach…

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people…

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you…

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here…

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing…

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote…

Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google…

Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because…

No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is…

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections…

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites,…

You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just…