Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here…

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing…

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote…

Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because…

No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is…

Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections…

The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites,…

You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…

Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just…

One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry”…

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens…

The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my videos, or taken any of…

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website,…

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them,…

You know that social media marketing is important to promote your business, however, you don’t have the time to do it all yourself. What…

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO),…

“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong?…

Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month,…

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a…

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a…

I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your…

To sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts? Seriously,…

Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend…

Let’s start with why you need to blog regularly. Here are the benefits of blogging… It helps with SEO – search engine optimization –…