Digital Marketing Blog
Discover invaluable digital marketing tips, articles & info on AI-SEO, social media, & websites to help your small biz thrive from a 30-year veteran marketer, Giselle Aguiar.
How the Right Copywriting on Your Website & Social Media Can Improve Results
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…
Fair Warning about TikTok: Why It’s Bad News. Delete it Now!
TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach…
12 Branding Mistakes You Need to Stop Making Now!
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people…
How Not Blogging Weekly Hurts Your Reputation
To Pay or Not to Pay: When You Should Start Spending Money Marketing
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you…
Email Marketing Still Works! Here’s What You Need to Know…
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here…
How to Use Branding and Color for Your Online Image
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing…
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote…
The Challenges of Marketing on Facebook & How to Overcome Them
Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because…
What is Social Media Marketing? How Your Small Business Can Use it Effectively
No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is…
When Digital Marketing Technology Doesn’t Work Right
Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections…
No Matter What Industry You’re In, Content Marketing for SEO Works Best!
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), when done right, absolutely works. On most websites,…
Thinking of Podcasting? Here’s What You Need to Know…
You don’t need a fancy microphone to start podcasting! Several years ago, I considered podcasting. However, I heard that it takes a lot of…
From Lead Generation to Lead Capturing – the Role of the Website
Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just…
How to be Known as an Expert in Your Field
One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry”…
Video: How do I Know if my Marketing Efforts are Successful?
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens…
The Pinterest Difference: Why You Shouldn’t Ignore It!
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my videos, or taken any of…
25 Powerful Words to Generate Quality Leads [Infographic]
Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website,…
What You Need to Know on How to Build a Social Media Following
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them,…
Outsource or Hire? What makes a Good Social Media Manager?
You know that social media marketing is important to promote your business, however, you don’t have the time to do it all yourself. What…
Why You Need to Use Categories and Tags in Your Blog Posts
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO),…
12 Website Mistakes You Need to Fix for Success
“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong?…
Top 12 Blogging Mistakes You Need to Fix Now!
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month,…
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power
LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a…


