Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can do the same for your business. Starting a blog that shares your company’s story means you have a willingness to overcome the hurdles in your way: time, learning curve, and fear […]
What’s Your Story? How to Blog for Business Success Read More »
When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York, and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
What is Evergreen Content and Why Do You Need it? Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. Besides that, now, you’ve got the AI search engines like ChatGPT, Gemini, and Perplexity! The challenge for the small business owner is… “The future of organic search will be shaped by LLMs [Large Language
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Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend
To Pay or Not to Pay for Marketing? Should You Start Spending Money? Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Can Not Blogging Weekly Hurt Your Reputation? Read More »
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of social media networks and how they work together with your website, content marketing, and search
What is Social Media Marketing? How Can Your Small Business Use It Effectively? Read More »
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), or GEO (Gernerative Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 come from search engines. Over 80% of them are
No Matter What Industry You’re In, Content Marketing for AI SEO Works Best! Read More »
Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words. (You can go longer
Top 12 Blogging Mistakes You Need to Fix Now! Read More »
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
What You Need to Know on How to Build a Social Media Following Read More »
