content marketing

What Makes Good, Quality Content Marketing for Today

Get ready for 2021 by planning your content marketing strategy

One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! You need to do content marketing in your business if you want to… Drive more potential

Taking Shortcuts in Social Media will Hurt in the Long-run

Social Media followers

The social media offers are so tempting! Offers like “I will promote Your Website, Blog Or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter followers or 6000 Facebook likes for $5″ — seem

Building Trust & Credibility in a World of Fake News

Building Trust & Credibility in a World of Fake News

With so much fake news on social media, who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business and stand out amid all the online chatter? Furthermore, how do

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

Latest SEO Best Practices to Increase Website Traffic

Latest SEO Best Practices to Increase Website Traffic

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what

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