content marketing

content marketing works. what is content marketing?

Tips on How to Benefit from Optimizing Your Content Marketing Now

Blogging, Content Marketing /

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks […]

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LinkedIn: How to Use it to Build Authority, Trustworthiness & Credibility & Get Cited by the AI Bots

How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility

LinkedIn, Social Media Marketing /

Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the

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Trending in August

How to Gain Exposure with What Will Be Trending in August

What's Trending, X (Formerly Twitter) /

For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually

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social media marketing not working

5 Reasons Why your Social Media Marketing isn’t Working

Managing Social Media, Marketing Strategy, Social Media Marketing, Social Networks /

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your

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Define your target market personas

What You Need to Know about Creating BUYER PERSONAS

Marketing Strategy, Social Media Marketing, Target Marketing /

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you

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The New 4Ps of Marketing: Using Persuasion to Win with AI

The New 4Ps of Marketing: Using Persuasion to Win with AI

Digital Marketing, Marketing /

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed that. Search engine optimization (SEO) became about ranking and showing up on the first page of Google when someone searched for what you had to offer. That became the new “Place”. 

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