One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions,… Read more Great, Useful Resources to Help You Keep Up with Digital Marketing News
Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google now has almost 90% of global searches. Follow Google’s rules and you’ll get picked up… Read more What is SEO?
One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! If you want to drive more potential clients to your website, you need to create content. If you want to grow your following on social media, you have to share both your and other people’s relevant… Read more What Makes Good, Quality Content Marketing for Today