Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About […]
Do You Want to go Viral? Tell Stories that Provoke Emotions Read More »
To sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses think they should be posting
To Sell or Not to Sell: What is the Right Ratio on Social Media Read More »
Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should
How Often Should You Blog for Marketing Success? Read More »
Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s break down your Visual Marketing Options: Video Marketing For video marketing to be effective, you should
How to Use Visual Marketing to Boost Your Brand and Sales Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today. However, now more than ever, this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
