content marketing - AZ Social Media Wiz

The AI Evolution in Digital Marketing: Strategies on How to Adapt & Adopt

Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt

Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI […]

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Google’s AI Overviews and How Reviews Factor In

GOOGLE and AI SEARCH: How REVIEWS Factor In

Search Engine Optimization / Giselle Aguiar

In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about here. You may have noticed Google’s AI Overviews (AIOs) when you do a Google search. When it comes to Search Engine Optimization (SEO), Google is still the main, go-to search engine.

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What is Search Intent? How to Think Like Your Target.

SEO, Social Media Marketing / Giselle Aguiar

How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to

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7 More Keyword Tools to Help Optimize Your Website

Search Engine Optimization, SEO / Giselle Aguiar

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to

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Elevate Your Video Marketing with These Updated Creative Ideas

Video Marketing / Giselle Aguiar

Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways for you to use video to get extra exposure. And it’s not just on YouTube! You can share the same video in many different places, including your website! See, video is

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10 Pros and Cons of Using Artificial Intelligence (AI) for Writing Content to Save Time

10 Pros and Cons of Using AI for Writing Content to Save Time

Blogging, Content Marketing, Social Media Marketing / Giselle Aguiar

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using

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Is the Content You’re Creating Effective or Just Noise?

Content Marketing / Giselle Aguiar

Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or

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website functionality - getting the right visitors to your site

How to get the Right Visitors to Your Website

Lead Generation, Websites / Giselle Aguiar

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you

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How Free is a Free Website? Is it a Good Place to Start?

Websites / Giselle Aguiar

Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.

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Building Trust & Credibility in a World of Fake News

Fake News, Social Media Marketing, Social Networks / Giselle Aguiar

With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or work around when Google or a social

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