content marketing

Building Trust & Credibility in a World of Fake News

Building Trust & Credibility in a World of Fake News

With so much fake news on social media, who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business and stand out amid all the online chatter? Furthermore, how do you avoid or workaround when Google or a social network block you because of what […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You

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What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

Strategically planning your online marketing is a crucial, first step for any business who needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand new startup or an established business that needs to revamp their online marketing efforts. Online Marketing Essentials Today’s digital marketing is

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