Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should […]
How Often Should You Blog for Marketing Success? Read More »
Good content is the foundation of effective search engine optimization (SEO). Therefore, it behooves a wise person to plan out and create content regularly to feed the search engine. Google still owns search with around 90% of all global searches. Google looks for the freshest, most relevant, and helpful content that matches what the searcher
5 Strategic Ways to Create Effective SEO Content in 2024 Read More »
If you’re trying to reach the Gen Z — teens — you’ll not find them on Facebook anymore! Amazingly, they’re not flocking to TikTok either — and that’s a good thing (I’ll explain why in a bit.) They are going to YouTube! Yes, YouTube! Facebook and TikTok’s loss is YouTube‘s Gain A recent Pew Research
Astonishing Report! Teens Abandon Facebook AND TikTok for You’ll Never Guess Where… Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.
How Much Should a New Business have in their Marketing Budget? Read More »
Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social
When Outsourcing – Keep it Local Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
The 9 Ps of Social Media Marketing for Business Success Read More »
