Best Digital Marketing News for May 3, 2019

Dgitial Marketing News

This week’s digital marketing news has a lot of updates and tips for video and visual marketing. A new study showed that you now have only 2 SECONDS to catch someone’s attention online! Wow! That’s down from 7 seconds (a goldfish has an 8-second attention span)! That’s what makes videos and visuals so important. You… Read more Best Digital Marketing News for May 3, 2019

What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

How to do Market Research on Your Target Market

target market research

Part 1: Keyword Search
 You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market

How to take Advantage of what’s Trending on Twitter

Twitter

Yeah, some people may “hate Twitter”, but it is a great tool to get exposure. People hate Twitter because they don’t understand Twitter. Twitter is like a never-ending news ticker. It’s what happening right now in real-time. At any given moment on Twitter, one can see what’s trending – what thousands of people are tweeting… Read more How to take Advantage of what’s Trending on Twitter

Digital Marketing News You Can Use for April 26, 2019

Digital Marketing News

People keep asking me over at Quora, “What new social media network will take over?” Gee, if I knew that, I’d be rich! But perusing this week’s digital marketing news, I found this interesting piece… What were the social networks that DIDN’T make it? The ones that failed? The latest one to bite the dust… Read more Digital Marketing News You Can Use for April 26, 2019