What is Social Proof and Why Do You Need it?

What is Social Proof and Why Do You Need it?

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it?

What’s Trending in May! Mother’s Day & More!

What's trending in May

May of 2020 is different from any May. For some, it means venturing outdoors and attempting to resume life post COVID-19 lock-down. For others, it will be very much like April was — shut in and ordering out. However your business is affected, the best advice I can give you is to plan ahead. In… Read more What’s Trending in May! Mother’s Day & More!

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

What Could Go Wrong When Building Your Own Website?

What Could Go Wrong When Building Your Own Website?

You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions like:  How much is a pro going to cost?  Do I have the requisite skills and talents to… Read more What Could Go Wrong When Building Your Own Website?

Social Media Usage Is Up: How to Grow Your Following and Reach!

How to Grow a True Social Media Following that will Help your Business

With people stuck at home under the COVID-19 Pandemic Lock-down or “Social Distancing”, social media usage is up tremendously! No matter how the coronavirus pandemic is affecting your business you… should have stopped any paid advertising especially if you were advertising a product or service you’re no longer offering. Now’s the time to use organic… Read more Social Media Usage Is Up: How to Grow Your Following and Reach!