What is a conversion rate? Let’s start by defining a conversion. It’s different for each business. Basically, it’s what you want a visitor, a potential customer, to do when they land on your website. It could be: A “conversion” isn’t just about making a sale — it involves any essential action a visitor takes on […]
What Is Your Conversion Rate? How to Improve It Now Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,
Pinterest for Business: Harness a Powerful SEO & Discovery Engine Read More »
Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can do the same for your business. Starting a blog that shares your company’s story means you have a willingness to overcome the hurdles in your way: time, learning curve, and fear
What’s Your Story? How to Blog for Business Success Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
Which X/Twitter User Are You? Grow Your Following Wisely Read More »
This July 4th holiday will be like no other as America celebrates its 250th birthday! It also falls on a Saturday. Therefore, it’s observed on Friday, July 3. We have a long weekend! However, before you go on vacation, schedule out your social media posts to take advantage of what’s going to be trending in
What Will Be Trending on Social Media in July… Read More »
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what
How to Write Inviting Title and Meta Tags that Capture the Clicks Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on the wrong social media account. Now, if you happen to work in news media, politics, or a religious organization, this article isn’t for you. I would expect to see those types
Why Should You Keep Business and Personal Social Media Separate? Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile, and Facebook. Case Study: How one local business managed to increase Facebook reach when others were losing theirs… Due to the many algorithm changes that social networks constantly make, it is
Free Tools and Local SEO Tactics for Brick-and-Mortar Success Read More »
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites ranked
Are Google Core Web Vitals Still Important? Read More »
Insanity: Doing the same thing over and over again, expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as the insights
Why You Should Care About Analytics and Insights Read More »
