Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say, “Do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working.” At that point, you’ll know which social platforms are… Then it makes sense to spend […]
To Pay or Not to Pay for Marketing? Should You Start Spending Money? Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Can Not Blogging Weekly Hurt Your Reputation? Read More »
A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices.
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business Profile, everything affects how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. And they don’t
12 Branding Mistakes You Need to Stop Making Now! Read More »
Many small business owners complain, saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly, or they don’t have one at all. When done correctly, social media marketing is one
Lead Generation and Lead Capturing: What is the Role of the Website? Read More »
Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
There is a new challenge in Local SEO: the AI Chatbot. For a long time, the advice for getting found online was simple: write a ton of stuff on your website. To illustrate, if you sold coffee, you’d write 50 articles about “history of coffee beans” or “best mugs.” The idea was to trick search
Local SEO Success Now: Simple Steps for Customers to Find You Via AI Read More »
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of social media networks and how they work together with your website, content marketing, and search
What is Social Media Marketing? How Can Your Small Business Use It Effectively? Read More »
The number one traffic channel is organic search, and content marketing for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), or GEO (Gernerative Engine Optimization), when done right, absolutely works. On most websites, when you look at analytics, out of 1000 visitors in a month, 600-700 come from search engines. Over 80% of them are
No Matter What Industry You’re In, Content Marketing for AI SEO Works Best! Read More »
Soon, June will be busting out all over social media. Now’s the time to take advantage of what’s going to be trending in June to plan your social media posts and content. I highly recommend using Sendible (affiliate link)! It’s easy to schedule posts into the future, even repeat posts. They also have great analytics
What’s going to be Trending on Social Media in June… Read More »
