Inbound Marketing - AZ Social Media Wiz

The AI Evolution in Digital Marketing: Strategies on How to Adapt & Adopt

Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt

Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI […]

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How to RANK on GOOGLE and Get the Results You Want

Google, SEO, Social Media Marketing / Giselle Aguiar

Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google came along. Yahoo was a list or directory where you could search by categories. However, with Google, you could search the whole World Wide Web. Back then, you had to register

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What is Search Intent? How to Think Like Your Target.

SEO, Social Media Marketing / Giselle Aguiar

How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to

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7 More Keyword Tools to Help Optimize Your Website

Search Engine Optimization, SEO / Giselle Aguiar

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to

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Video: How to Use the Google Keyword Tool for Better SEO

Google, Local SEO, SEO / Giselle Aguiar

Before you blog or set up your website, you must do some keyword research. There are many tools out there, but since we need to follow Google’s rules, what better tool to use than the Google Keyword Tool? (Did you know that Google now has 90% of all global searches?) First, put yourself in your

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if you're juggling business tasks, don't let marketing fall through the cracks!

How to Keep your Digital Marketing Going if you get Busy

Digital Marketing, Social Media Marketing / Giselle Aguiar

Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when

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The History of the Internet (1995-Present)

Digital Marketing, Internet Marketing, Social Media Marketing / Giselle Aguiar

30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters, flyers, logos, etc., for small businesses. I saw the WWW and I said, “I can do that!” and I taught myself HTML coding. That started my 30-year journey through cyberspace. There

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website functionality - getting the right visitors to your site

How to get the Right Visitors to Your Website

Lead Generation, Websites / Giselle Aguiar

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you

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Are People Who Need You Finding You?

Google, SEO / Giselle Aguiar

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th

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Are you Making these Digital Marketing Mistakes?

Digital Marketing / Giselle Aguiar

April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could

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