7 More Keyword Tools to Help Optimize Your Website

keyword tools

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to set up a Google Ads account and you may not be ready for that. Below is a list of 7 other keyword research and SEO tools that you can try.

Search Engine Optimization - SEO - it starts with keywowrds

The first 4 are good especially if you have a brand new website and are wanting to know what people are searching for with regards to your business, field or industry. Consequently, if you have an existing website and wish to improve your search engine optimization, they will be useful. The latter ones will help those who have had their site going for at least a few weeks and have been blogging regularly. In other words, you have to blog 3-5 times a week for the 1st 2 weeks, then 2-4 times a week for the next 2 weeks, so that Google will notice you. If you’ve only done 1 or 2 blogs, you may get a message saying that there’s not enough data.

What You Need to Know Regarding Keywords…

So, when you’re looking at these keyword tools, what information should you be gathering?

  1. Search volume: How many times people search for a given term a month. You want to know which are the highest in search volume. The tool should allow you to sort the phrases and have the ability for you to download them in a spreadsheet so you can use them later.
  2. Geographic area: If you’re a local business, you need to narrow down the geographic area. If not, leave it U.S. or global. The tighter or smaller your geographic area, the less monthly searches you’ll have. However, keep in mind that 100 searches a month in your city is pretty good.
  3. Competition: This shows as high, medium or low, with regards to ads using that key phrase. Look for ones with high monthly search volume and low-medium competition.

7 Alternative Keyword Tools

One of the things I find frustrating about many of these tools is that they are free to a point. That “point”, however, varies from tool to tool. For instance, I tried one and entered a search term. It did give me a list of variations and other keyword phrases, but if I wanted to see the search volume — or how many people are actually searching for the term — I had to upgrade.

Try these and see which one you like best in ease of use and giving you what you need. Some of these have add-ons or extensions for your browser so you can go to a competitor’s site and analyze their keywords.

Tools For Finding Keywords

  1. Moz – This is one of the heavy-duty SEO powerhouses that has been around for a while. They offer 10 free queries per month. That’s great to start. In addition, they have a bevy of free SEO tools that do various things.
  2. Google Trends – nothing like discovering what people Googling! From breaking world news, to politics, to celebrities, sports and entertainment.
  3. Quora – My favorite Q&A site. Discover the questions that people are asking so that you can provide the answer! The SEO trick here is to answer the question in a short paragraph, then add a link to an article on your website for them to learn more. That helps not only to drive people to your website, but with SEO as it creates a legitimate backlink.
  4. QuestionDB – Unlike Quora, this gives you only the questions that people are asking so you can write the answer. For free you get 50 suggestions. That’s enough!

Tools For Analyzing an Existing Website

  1. SEO Quake – This is the tool I use to analyze websites. It’s an add-on or extension for your browser. It’ll give you the keyword density for your website and where you rank. It also shows errors and including suggestions on how to fix them.
  2. Google Search Console – 100% free to use as part of Google Analytics. If you’re on WordPress, get their free plugin, SiteKit.
  3. Ubersuggest – Another add-on to your browser that’s similar to the Google Search Console. It’ll show you what keywords your site ranks for, what position and how many click-throughs it’s gotten. This is important as you want to see if your meta descriptions are doing their job of not just coming up in search results, but enticing the human to click on the link.

Here are some related articles on SEO:

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