Inbound Marketing

target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You

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Google Mobile Core Web Vitals digital marketing trends

Important! What You Need to Know Now About Google Core Web Vitals

Google Core Web Vitals is still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Back even before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed

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How to Increase Sales with Marketing Automation

Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling

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2023 Digital Marketing Trends: Plan Ahead for Success in the New Year

2023 Digital Marketing Trends: Plan Ahead for Success in the New Year

Ever since the pandemic, there’s been a digital transformation. A lot of new features were added to platforms and some were removed. One overall truth is that it’s constantly changing! Today I’ll cover what still holds true and some of the new features, and my forecast for 2023 digital marketing trends. Let’s dig in… 2023

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