Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In […]
What You Need to Know to Beat the Competition Online Read More »
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Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in
25 Powerful Words to Generate Quality Leads [Infographic] Read More »
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your
Why You Need to Use Categories and Tags in Your Blog Posts Read More »
Good content is the foundation of effective search engine optimization (SEO). Therefore, it behooves a wise person to plan out and create content regularly to feed the search engine. Google still owns search with around 90% of all global searches. Google looks for the freshest, most relevant, and helpful content that matches what the searcher
5 Strategic Ways to Create Effective SEO Content in 2024 Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you
5 Reasons Why Your Marketing is Failing and How to Fix the Problem Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging for some time and Google forgot
How to get SEO for a new Website or a Neglected One? Read More »
The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. If you don’t have your
Get Found On Social Media – they’re as Powerful as Google Read More »
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when
How to Keep your Digital Marketing Going if you get Busy Read More »
