The Challenges of Marketing on Facebook & How to Overcome Them

Marketing on Facebook

As I wrote in a prior post, Facebook, because of its recent algorithm changes, has become increasingly difficult to get an traction organically — that is, without paying for extra reach. Most businesses can’t afford to ignore Facebook, since it’s still the largest social media network with over 1 Billion users logging in daily. Yes,… Read more The Challenges of Marketing on Facebook & How to Overcome Them

How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? Here are some of the observance and awareness days to help you plan your marketing to take advantage of what will be trending. Plan ahead to maximize your exposure. Sure, some are silly, but the idea is to get exposure by spinning… Read more How to Gain Exposure with what will be Trending in September

Breaking: Big Changes coming to LinkedIn Groups

LinkedIn

I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups

How to gain Exposure with what will be Trending in August

August-Trending-on-Twitter

Did you know that August is “National Wellness Month”? It’s also “Happiness Happens Month”. What does this have to do with social media marketing? These are going to be trending on Twitter. “Month” awareness usually trends the first week, however you can obviously use it during the whole month. The “week” observances usually trend the… Read more How to gain Exposure with what will be Trending in August

Are Facebook and Twitter Doomed? What you need to know…

Facebook and Twitter

Both Facebook and Twitter have been prominent in the news this week. Both their stocks have fallen and they’ve lost users. Which begs the question — Should I even bother with social media? I woke up Thursday morning to hear Glenn Beck talking about why Facebook made history this week when their stock lost $120… Read more Are Facebook and Twitter Doomed? What you need to know…